Can A Facebook Contest Help You Grow Your Business?
Join 1000's of Authors at StreetArticles Today!

One of our clients had a great idea for a contest. We decided to use Facebook as the platform for a couple of key reasons

Their page was relatively new and it needed a promotional shove to build the company's brand on Facebook.

We knew it was a very inexpensive promotion to run thus reducing the client's risk in giving it a whirl.

We ran the photo contest for one month and the results were great.

It took their Page Likes from virtually zero to over 350. That may not be huge for some industries but for this niche B2B it gave them the top likes for in their category in Canada.

It cost approximately $150 (which included the contest app fees and advertising fees) plus prize costs.

They now have over 100 new email addresses to reach out to and possibly add to their newsletter list.

Needless to say, running a Facebook contest can be a fun and exciting opportunity for your business, but you need to make sure to keep it relevant to your audience, to set it up properly and to adhere to the contest rules laid out by Facebook.

Here's a step-by-step approach to set up your next Facebook contest.

Step One - Set Your Objectives

Are you trying to increase likes to your page? If so you might want to "Like-Gate" the contest or make Liking part of the contest requirements.

Are you trying to increase email addresses? If so then you will need to collect contestant details. Ask for as little contact info as you can, as it will increase your number of entrants.

Are you trying to increase brand awareness? In our case we were definitely trying to increase the client's exposure on Facebook, so we created a voting contest that would require entrants to share the contest with as many of their friends as possible.

Step Two - Set Out the Details of the Contest

You want to think about the type of contest you want, rules and prizes.

In our case, we decided on a photo contest. Contestants could easily post their photo via our client's Facebook page. The winners would be chosen by the number of votes their photo received. We needed to make it easy for contestants to share the photo with their Facebook friends so they could encourage their friends to come and vote for their Photo. We decided that contestants could only enter one photo and could only vote once to keep it fair.

A word on prizes...

You want to make sure that the prizes offered make sense to your target audience (assuming these are the people you are trying to attract with your contest). These could even be one of your company's product or service offerings. It's a good idea to have more than one prize in case the first place photo is so far ahead of the second that people give up trying.

Step Three - Setting Up The Contest

Once you have figured out your event details, rules and prizes it's time to set up the contest page. Start by looking at some Facebook Contest Apps. Luckily there is a myriad of Facebook applications that make setting up the contest a snap. Choose wisely. Because we decided to go with a photo contest - we needed an app that would:

Let people upload their photo

Share the photo easily with their friends on Facebook

Limit them to one vote per person

Limit them to one photo per person

Allow others to like/vote for photos easily

Provide us with reporting on the progress of the contest.

We used an app called Woobox and were very happy with its overall functionality.

Make sure to start with an eye-catching graphic and then list all the details of the contest (deadlines, rules, prizes and how to enter). You also want to encourage people to share the contest and possibly event leave comments. The more engagement, the better!

Make sure to give yourself a good week to set up a contest, especially if it's your first one. That way you have time to learn how to use the app, design any graphics and test the whole experience before launch date.

Step Four - Promote Your Contest

Congratulations you are ready to launch your contest. Now it's time to promote it. Luckily the type of contest we set out promotes itself through contestants, but you still need to get the ball rolling.

Here's some ways to easily get the word out there:

get votes for contest

Change the main banner of your Facebook page to the contest banner and add the application to your company info section on the left.

Set up a Facebook ad campaign

Put up a banner on your website and blog

Promote through strategic alliance websites and their social media channels

Promote through your other social media sites.

Promote on "contest" sites

Share it with your newsletter and blog subscribers

Include it in your company email signatures

Step Five - Monitor The Contest

Once the contest is up and running, you want to make sure to monitor it closely on a daily basis - especially for the first week. Check comments and posts for questions, concerns or problems that people might be having with signing up or voting. It's important to address any questions or concerns as quickly as possible and be as transparent as you can.

Watch for people who are trying to trick the system. Even the best applications can't 100% stop a determined "cheater" so make sure that people aren't breaking your contest rules.

Step Six - Have a Strong Post Contest Plan of Action

Once the contest is done you want to make sure it is in fact closed down. Change any banners posted via promotions to another company banner and stop any paid advertising if it's still running.

Ensure that you announce the winners on your Facebook page as soon as possible and consider promoting winners via other social media sites, your newsletter and on your website.

Let the winners know how to claim their prizes and in the case of a photo contest, get them to sign a photo release form if you intend to use their photos anywhere.


Street Talk

No comments present
You May Also Like
Suggest the Best SEO Tool for Optimizing the Ecommerce Websites
Raven tool Raven Tools is a combination of 30 tools in one single platform. These tools are aimed at helping to manage, monitor and improve your search engine positioning, manage your Google advertising, in addition to performing your social media management. There is so much functionality in Raven tools that…
By: lancy in  Internet and Businesses Online  >  SEO   Jun 03, 2016  
1
  Likes: 1

How to Get Quality SEO Services In Low Cost?
A website can be recognized by the audience if it is well optimized for search engines SEO makes sure a website can be found by the target customer and helps your company to stand out from your competitors. As marketing is very important while launching a new product or service…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 30, 2016  
0
  Likes: 1

How to Boost Your Online Presence With SEO Services?
SEO is the process of improving the visibility of a website in the search engine result pages. SEO is important as the higher you rank in search engines, the more traffic and potential customers get driven to your store. An effective SEO strategy is important for every business to improve…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 28, 2016  
0
  Likes: 1

How to Promote Your Website With Affordable SEO Services?
Search Engine Optimization is a process of website optimization that helps to attains a better ranking on the search engines and attracts organic traffic to the website. The Internet and social media can be used for website promotion. Social networking sites have gained importance as one of the best modes…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 24, 2016  
0
  Likes: 0

How to Appoint the Best SEO Company In India
In the competitive world of today, all the businessmen just want to set business and extra benefits. They are ready to learn new innovative results, and increase the actual net income margin. These days, there are many available solutions marketing techniques to market the merchandise. Still, the best path is…
By: Arneacs in  Internet and Businesses Online  >  SEO   May 23, 2016  
0
  Likes: 0

Why Every Business Needs SEO Services For Marketing
Search engine optimization is nowadays more important than ever , Every Business needs SEO services for marketing and promotions with the help of complete web solution companies. These companies provide excellent quality of SEO services for businesses and Entrepreneurs like You. It provides good returns on your investment, focusing on…
By: Gajendra Shekhawat in  Internet and Businesses Online  >  SEO   May 23, 2016  
0
  Likes: 0

How SEO Services Can Boost Your Sales And Revenue Targets
If you want to promote your product or services online in most effective manner, you cannot overlook the importance of SEO services. These services make sure that your website gets optimized so that you can get maximum revenue through increased traffic in least possible time. Increased traffic is linked to…
By: angelsarahjill in  Internet and Businesses Online  >  SEO   May 20, 2016  
0
  Likes: 0

Get Best Affordable Seo Services Singapore
Singapore is famous worldwide for the cost effective and cheap services in any category. Search Engine Optimization services (SEO services, Singapore) is no exception. SEO Services Singapore is famous for its skill and expertise in the field of SEO services worldwide. The companies who work in SEO services Singapore are…
By: Gajendra Shekhawat in  Internet and Businesses Online  >  SEO   May 20, 2016  
0
  Likes: 0

Social Signals In Seo - Search Engine Optimization
Social signals in SEO (Search Engine Optimization) affect how your page ranks on google. Having a lot of backlinks to your web pages from authoritative sites was the best way to improve your search engine ranking on Google. Now the best way to improve your page rank on Google is…
By: Natalia Storm in  Internet and Businesses Online  >  SEO   May 20, 2016  
0
  Likes: 0

Competitive SEO Training From Professional Institute
SEO is a far reaching term and most developing idea due to broadly utilization of IT, and more access over web. Karachi is the center of organizations, most populated and greatest city of Pakistan having the ocean port which makes this city as exchanging center point. In the city like…
By: sara saleem in  Internet and Businesses Online  >  SEO   May 19, 2016  
0
  Likes: 1

Generate Qualified Traffic With Effective SEO Strategies
SEO is the process of affecting the visibility of a website to get top rank in the search engine result pages. The more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. The website must be optimized for the…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 12, 2016  
0
  Likes: 0

The Future Of Marketing Is Seo!
In order to optimize the website it should be incorporated in the top search engines. This aspect is more significant than ever before as the customers have less time to search for relevant results. The real essence of any website is measured by the number of visitors. Even though not…
By: Netasha Adams in  Internet and Businesses Online  >  SEO   May 04, 2016  
0
  Likes: 1

You Can Learn Search Engine Optimization
Folks using the Internet are looking for specific information to learn search engine optimization. A browser helps them find this information. When a request is placed in the search bar of a browser, the search engine brings up a list of articles related to the search. The articles come up…
By: John T Jones, Ph.D. in  Internet and Businesses Online  >  SEO   May 02, 2016  
2
  Likes: 1

Expand Your Business With Guaranteed SEO Services In Sydney
Search Engine Optimization is important for every business to optimize the website. Optimizing the website helps from driving traffic by ranking higher on a search engine, content marketing, improve the website performance. Create a strong online presence on the Internet to build its brand, expand its reach and increase business…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 02, 2016  
0
  Likes: 0

Professional SEO Company Florida
The SEO mechanism has taken the world by storm. With ever increasing number of SEO services, there has been rise in demand for SEO companies. These companies are found everywhere and in every country, city or town. Finding the SEO Company Florida is therefore not a daunting task. This company…
By: Brain Charles in  Internet and Businesses Online  >  SEO   Apr 30, 2016  
0
  Likes: 0

Article Views: 561    Report this Article