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Coping With The Google Panda Update
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There is no doubt about it - the big news of 2011 has been the Google Panda (or Farmer in some places) update and the impact it has had across the board for affiliate marketers and webmasters in general.

As an affiliate marketer myself, the changes have had a big impact on my business and if you believed all of the discussions that are going on across the web then you could be tempted to shut up shop and try something a lot easier, but I think in situations such as this there are always positives that can be gained.

In my opinion the guidelines that have been issued by Google following this update and ultimately pored over and discussed a million times demonstrate that a website which is well trusted and has authority will ultimately benefit and do well from this update.

So how do you get this trust and authority? - well you get this by doing what you should be doing anyway:

Link Building - Yes we all find it frustrating but it is important - as long as you don't spam and build links from a wide variety of sources this will benefit you. So keep doing your social bookmarking, make sure your site is linked to Facebook and Twitter, use forums to drive discussion, comment on blog posts, undertake link baiting - basically all of the things you should be doing right now! - The key is to make it look natural - don't focus just on one method, don't only go for do follow links - just be natural!

Keep building your site with quality, unique content - To quote a report I have just read - 'keep feeding the panda!' - regular updates of content relevant to your site niche are important - don't write product reviews that only focus on the positives of a particular product - look at both sides. Mix up the size of your articles and posts - i.e. dont always write a page that has 400 words with a keyword density of x% - write both longer and shorter articles. The key, again, is to make it natural!

Understand the basics - Take a look at your site - is it a site that you would feel comfortable engaging with? - that may be a difficult question to answer - so instead think about the things you want to see when you go to buy something from a website - ie. a privacy policy, DMCA policy etc and make sure your site has the same things. Ensure your site looks professional and is both well written but also engaging.

There is no doubt about it, this update has had a massive impact on the affiliate marketing community with many people saying Google hate affiliate marketers, but if nothing else this will get rid of a lot of the rubbish that is currently out there and enable affiliate marketers to develop and grow their businesses effectively.

This is only a very brief summary of the Google Panda update and is just my view on things and I am sure many people will have opposing views, but as I said at the beginning I like to see the positives out of this rather than the negatives.


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