If you’re new to online business, regardless of scale, you’ll happen across many terms like on page SEO, off page SEO, organic search results, etc., etc.  Every industry has a system in place that helps attract customers day in and day out.  In online terms, the core to attracting new visitors is through back links.

Back links are at the heart of online marketing.  Whether you’ve just launched a website or your website has been around, this term will never leave your daily, weekly, or monthly routine.  If you fail to make link building a priority in your day to day business activities, then you might as well not pay the yearly hosting fee.

Social bookmarking, blog posts, video uploads, article directory submissions, press releases -- are all forms of back links.  Social networking like Facebook and Twitter are great avenues to gaining back links and potential visitors.  If you own a website and you don’t fully utilize the free tools at your disposal to market your website, then again, you’re wasting your own valuable time.  A website is nothing without visitors.  Visitors will not visit your website if they don’t know it exists.

By building high quality back links by any of the above named methods, you’re creating visibility to your website for visitors.  Additionally, you’re giving the search engines something to talk about as well.  Relevancy is key to any successful marketing campaign, and market and demographic research is a very important aspect.

Rest assured, your competition is watching your website every day.  So should you.  Find out how many back links they have established and analyze the quality of where they are housed.  Follow their road map to success, but please make sure you are posting unique quality content when building back links.  Nothing screams scam louder than reproduced or spun content quicker.  More importantly, your reputation is on the line as well.  What sounds better:  Reliable, dependable and trustworthy, or shortcut taker, scam artist, and false?  Your website translates directly to your reputation as well, and establishing and maintaining that credibility just makes sense year after year.

Gaining page rank is great as a website owner.  Having hundreds or thousands of daily visitors is a great indicator that you’ve succeeded in creating a website that people want to visit time and again.  However, focusing entirely on your key word niche and keeping the visitor as an afterthought will also net you some negative returns.  Look for a fine balance between SEO and relevancy.  When building a back link strategy, take the time to fully analyze every aspect of it, and look for areas that can be improved upon, or scratched altogether.

You’ll find that after you’ve conducted a bit of homework and research, you’ll uncover a great roadmap to help you create high quality back links which will result in you gaining page rank in no time at all.  Success, whether online or in the physical world requires some thought, planning and hard work and determination to make it to the top.