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first glance
best bet
numbers game
google
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loophole
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seo
relevance
popularity
Does Backlinking Still Work?
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Does Backlinking Still Work?

Backlinks are one way links to your site. In Google's eyes, they were once a sign of the popularity and quality of the content your site has to offer. The problem is that this system was badly abused which led to changes in the way Google views backlinks. This begs the question: does backlinking still work?

Back in the day...

Just a few years ago, backlinking was a complete numbers game. You could simply buy a backlinking service and have them crank them out at a steady rate and see your rankings continue to improve. This all came to an end when Google decided they had enough of being played and changed their ranking algorithms.

Relevance and quality

The new backlinking system is a lot more narrowed down in what it considers to be backlinks worth awarding rank. Google now likes to see backlinks from websites closely related to yours; making you seem like more of an authority in your own particular niche. They also highly prize quality backlinks from high page rank sites like popular blogs and educational sites. If you can manage to get backlinks from these, you can get a ton of ranking power!

Follow or no-follow?

There is a new system in place that makes a distinction between two types of backlinks. Follow backlinks are those that google spiders are allowed to crawl in order to further index your page and award you with ranking power. Unfortunately, a lot of blogs these days are no-follow. Your best bet would be to go after high quality backlinks by writing articles, making comments on high ranking educational/government websites, and sharing your content and(if it's good enough) getting it re-shared.

Is this good or bad?

These new rules might seem to make things a lot more difficult at first glance but if you stick to the basics of SEO and work hard on creating quality content you will still get rankings. What has changed is that this particular loophole can no longer be exploited and those that have are being punished for it. If anything, this creates a more even playing field which actually helps people new to the game to get their sites ranked by simply following the basics.

With these changes, the internet is more open than ever for those who play by the rules and have quality content to contribute! If you choose the right keyword, you can now break through in any niche by simply sticking to the basics!


Street Talk

I think we have hit the facebook and twitter era where people don't seek out quality knowledge. It's easier and just plain lazy to give a quick one line thought verse spending the time to fully develop an original idea worth reading. That's why quality content is more important than ever. When people who actually need something go searching for it... they want to be rewarded with something useful and helpful.

Reply
  about 8 years ago

I couldn't agree more. Though I still think it helps to spruce content up and add in a little "flavor" to keep visitors reading. Images are a massive help as most people are visible. It deosn't take much time on facebook or g+ to notice this.

Reply
  about 8 years ago

Thanks for the info, Chip. Didn't google do a penguin 2 update a month or two ago? They're going to to do too much one of these days. They like backlinks going to your website on a page other than the main page, eg a blog, is this correct? I can't keep up with the changes. It's double confusing as I'm just starting out. So if you guys are having problems keeping up....

Reply
  about 8 years ago

They like balance. If every link just goes to your main page, what does that say about the rest of your content? And yea they did a penguin. As long as you write quality content and focus on quality backlinks(as outlined here), you should have nothing to worry about! In fact, you will have the advantage as more black hatters are pushed aside with every update. In this case, Google is your friend.

Reply
  about 8 years ago

I think activity is one factor in author ranking but others like traffic, comments (street talk) and good contents play a part too. One thing I noticed is the traffic seems to be much less than before, back in 2011/2012, I used to pull a couple of hundred or a thousand views on an article but not now. And I could get 1st page google rank for many of my low competition keyword articles but not now.

Reply
  about 8 years ago

I know what you mean. Actually, i think something changed right around the time I started a little over a month ago. Views were great then all of a sudden nothing! Same thing with rank. I guess it must be some google update. Oh well, though. It`s still good backlinks.

Reply
  about 8 years ago
Kali Webb  

Yep, I agree Chip. Successful businesses have always been about solving other people's problems. I see this is a positive for people with that frame of mind. There are always people out there who try to short-cut the process. Eventually they get nailed. Just following the basics should always keep us ahead of all those other losers.

Reply
  about 8 years ago

Yup gone are the days when you can get ranked with crap content. This actually greatly improves the value of what you can find with a Google search these days. Although, I still don't believe much of anything that I read on the internet...

Reply
  about 8 years ago
Kali Webb  

Oh Come On Chip, if it's on line it must be true! :)

  
  about 8 years ago

Number 2 I see. I finanlly have gotten to 10, so I am 8 away. If I can't get in front of you or Lewis, I am at least going to get the #3.

Reply
  about 8 years ago

I still don't understand how I made it to number 2 to be honest. I cant even compete with some of the stats with others in the top 10. Maybe it`s just my level of activity.

Reply
  about 8 years ago

Yeah I know right! But I think you are right, if you look at some of the stats of other people they have so many more likes and articles and comments and everything. But their last article as like 2 years ago. I think activity has a big part in it.

  
  about 8 years ago

To say that backlinks don't hold the weight they once did might be a misstatement. Backlinks are good, it is just that you can't have every site now linking to your site and expect good ranking because of it. But I don't see how back linking can hurt you, of course if you stay within the rules that is. Thanks for clearing that up for us!

Reply
  about 8 years ago

Well like I said building a ton of backlinks will raise alarm bells at Google. If they were created by blackhat methods you could be in a lot of trouble. Quality is far more important than quantity these days as is relevance.

Reply
  about 8 years ago

Well there are the auto bots you can pay to put backlinks places, and that will put a lot more backlinks places then I think you could do manually. So as we are saying, have relevant stuff that is linking to your site, and a few at a time.

  
  about 8 years ago

Yup! Just as important is to have it be a high ranking site. For example, backlinks from Street Articles are great.

  
  about 8 years ago
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