This Article is About
survival guide
search engine marketing
poor content
google
what this means
high density
name of the game
goal in mind
page rank
low quality
quality content
web users
Google Panda And Penguin: A Survival Guide
Join 1000's of Authors at StreetArticles Today!

Google Panda And Penguin: A Survival Guide

The internet is a place which evolves at a dizzying rate and survival of the fittest is definitely the name of the game in SEO and search engine marketing. Google seems to have taken this analogy to heart, naming the latest Google algorithm updates after animals, most famously Panda and Penguin, the major updates to Google’s algorithm in the last two years.

Both Panda and Penguin were designed with the same goal in mind: reducing the page rank of low quality sites, while improving the rank of sites which offer higher quality content to web users. However, the similarities largely end there, with Google Panda and Penguin being two very different kinds of updates.

Panda

One feature of Panda which distinguishes it from other Google algorithm updates is that it’s not just individual pages on a site which are rated in terms of quality, but entire sites (or in some cases, sections of sites). What this means for webmasters is that a site which has enough pages consisting of poor content, the entire site may be penalized with a lower rank in search results.

The kind of content which was given a boost in search results by the Panda update is original, unique content, particularly well-researched information or well-written analysis; and automatically generated or non-unique content was penalized by this update. Sites hoping to improve their search engine ranking in the wake of the Panda update should start by removing low quality content. Even a few pages of content which lacks any real value can lead to the entire site’s page rank suffering, regardless of the quality of the rest of the site.

Essentially, the purpose of Panda is to penalize duplicate content, redundant content and anything else which offers little to no value to web users. The Panda update was largely intended to reduce the page rank of content mills; sites which consist largely of low quality articles with a high density of popular keywords – sites which exist solely to drive traffic and build back links, in other words. One of the other intended purposes of Panda was to keep websites using duplicate content from outranking the original publisher of the copied content.

Penguin

This Google algorithm update has a different goal in mind – to push webspam out of top positions in search results in favor of sites with high quality content. The update penalizes websites which are in violation of Google’s webmaster quality guidelines, including sites which use keyword stuffing, spam anchor text, cloak links and keywords and use purchased links. It also targets some less well known webspamming techniques, such as adding irrelevant outgoing links into page content.

Google hasn’t been entirely transparent about just what Penguin looks for or how it determines whether sites are violating Google’s standards. What they have said is that it targets sites which do “much more than white hat SEO” and that Google perceives as using webspam methods to artificially inflate their search engine ranking.

If your site has had trouble since Penguin was rolled out, the first step is to remove low quality links and undo any keyword stuffing your site may be engaging in. Anything that could be seen as black hat SEO exposes your site to the risk of being penalized and should be remedied, in other words. Usually, Google will give you a chance to fix any issues it finds with your site by notifying you through your Webmaster Tools account. Check this regularly and take action immediately to fix any issues you find there and you should be able to protect your site’s search rank.

Evolve or Perish

Google Panda and Penguin are updates to the company’s search algorithm and webmasters should keep in mind that the penalties that they impose are automatic. You’re not being penalized by capricious Google employees who have singled out your site, so it’s not going to help you to plead your case to the company. You’ll have to fix your site’s problems and then wait until your site is recrawled before you’ll start to see your search engine ranking starting to recover. While Panda and Penguin problems are fixable, it’s best to avoid running afoul of these Google algorithm updates in the first place. Things move fast on the web and if you don’t want to be left behind, the last thing you need is to be sidelined by the world’s most popular search engine.


Street Talk

No comments present
You May Also Like
Marriage 101 – Survival Guide for the Newly Married
If it weren't for the newness of it all most marriages wouldn't make it through the first six months. If you've lived together prior to marriage the odds might be a little better of surviving the first few months of marriage simply because you've had a little practice. For the…
By: T Dub Jackson in  Relationships  >  Marriage   Jun 13, 2011  
0
  Likes: 0

The Most Effective Search Engine Marketing Tip Definition
There is one most effective search engine marketing tip definition that will never backfire on you. Simply put, the search engine marketing tip involves thinking of your visitor first as you build your website or do anything else on the internet. This might strike many newcomers to the internet as…
0
  Likes: 0

Search Engine Marketing for Lead Generation
SEO Tips That Drive More Traffic To Your Site If you're looking to make money with a website or blog, the absolute first thing on your to do list should be Search Engine Optimization (SEO). Search Engine Optimization refers to any techniques that improve your website's chances of coming up…
By: Ed Rakowski in  Business  >  Marketing   Nov 22, 2011  
0
  Likes: 0

Top 5 Search Engine Marketing Forums
As an active webmaster you can often find yourself looking for advice and help on the best SEO strategies and techniques to employ to increase traffic and revenue from your website. Aside from the many blogs and websites out there, forums are often the best place to find this information.…
By: Andy Denton in  Internet and Businesses Online  >  Forums   May 23, 2011  
0
  Likes: 1

Search Engine Marketing And How To Maximise Marketing ROI
The objective of any business should be to maximise marketing ROI. Search Engine Marketing is a complex activity and there is a lack of basic information available to business owners on which they can base a decision to purchase a search engine marketing process for their business (or not). Search…
By: Phil Smith in  Business  >  Marketing   Jan 27, 2014  
0
  Likes: 1

A Basic Tutorial About Search Engine Marketing
Search engine marketing is similar to online marketing. The only difference between the two concepts are the fact that search engine marketing makes it easier for your niche to find your website on Google and all the other search engines on the internet. Search engine marketing is made possible through…
By: Gordon White in  Internet and Businesses Online  >  Internet Marketing   Mar 23, 2013  
0
  Likes: 0

Amazing Ways To Make Use Of Internet In Business
The advertising landscape has change a lot over the past few years and the use of internet in business is becoming just as important for offline business owners as the ones that are on the internet. Listed here are a few really simple ways to integrate the web into your…
By: Karen Pore in  Business  >  Marketing   Jan 10, 2012  
0
  Likes: 0

Affiliate Marketing for Beginners: What You Need To Know
So you want to be an affiliate marketer? Congrats to you for making the bold step into the online marketing world. Before you get too excited and before you hype yourself up about all the money you are going to make, there are a few things you should know first.…
By: Nessa  in  Internet and Businesses Online   Aug 11, 2013  
8
  Likes: 5

Jaaxy Review - the Best Keyword Tool Online?
Within this article I am going to explain the benfeits of keyword tools and in specific, outline the latest keyword tool within my full Jaaxy Review. As the Internet changes, a keyword tool can play a bigger and bigger role in optimizing your search engine marketing efforts for maximal performance.…
By: Kyle in  Internet and Businesses Online  >  Search Engine Marketing   Nov 01, 2011  
6
  Likes: 11

Many Types Of Internet Marketing
E-zine marketing, webvetising, direct marketing, youtube ads, there are so many types of internet marketing that you could go crazy trying to decide which is best. But, if you think about it, the opportunity from so many resources to bring in so many prospective clients or customers makes deciding on…
By: Stephen Rush in  Internet and Businesses Online  >  Internet Marketing   Jul 12, 2012  
0
  Likes: 0

Seo Search Engine Marketing Definitions
This article is about SEO and search engine marketing. SEO is short for search engine optimization. SEM is short for search engine marketing.
By: Alexander in  Internet and Businesses Online  >  SEO   Feb 14, 2011  
0
  Likes: 0

Use Local Seo To Maximise Marketing Roi
Search engine marketing is essential for any business that wants its website to get found on Google when a prospect types in a relevant search term (keyword). The problem is outsourcing SEO marketing is becoming increasingly expensive and the competition more intense. This article reviews a simple, low cost, local…
By: Phil Smith in  Business  >  Marketing   Jan 27, 2014  
0
  Likes: 3

Develop An Effective Content Managed Website
As a website development business based in Morpeth our clients often ask how they can maximise the return on their website design investment. It is a sad reality few businesses take the time to consider what they actually need their content website to deliver. As a result, in many cases,…
By: Phil Smith in  Business  >  Marketing   Apr 19, 2013  
1
  Likes: 1

SEO for Successful Online Marketing
If you have set up a website to make money it's critical to the success of your business that you understand how to use SEO for successful online marketing. Remember why you set up your website to begin with -- to earn you money. Your website is your business and…
  Likes: 2

Suggest the Best SEO Tool for Optimizing the Ecommerce Websites
Raven tool Raven Tools is a combination of 30 tools in one single platform. These tools are aimed at helping to manage, monitor and improve your search engine positioning, manage your Google advertising, in addition to performing your social media management. There is so much functionality in Raven tools that…
By: lancy in  Internet and Businesses Online  >  SEO   Jun 03, 2016  
1
  Likes: 1

Article Views: 1583    Report this Article