Our goal as Internet Marketers is to get our helpful information seen by potential customers so that we can make a living. As you know people get information in many different ways ,news TV, email, and social networks to name a few. So lets discuss just how important Search Engine Optimization (SEO) is to your business.

Even with the social media presence of sites like Facebook, Twitter, and LinkedIn, the primary source to find information on the internet is the search engines. And Google by far is the leader when it comes to the number one search engine being used today, rather it be in the US or globally, with over 80% of the market searching on Google.

The most important thing to remember as a content author should be to ensure the use of original quality content on your website pages. Never be tempted to copy any information from another website page and paste it into your posts or blogs. This is a virtual death blow to your rankings with google. Never do it. Another thing is to proofread your material to eliminate spelling and grammar mistakes, Google can surely pick those out.

A good page of content should typically be at least 400 words or more. With this being said don't make the information you are sharing suffer due to the word count. Meaning, if it takes 600 or 800 words then so be it. However, you must remember that you must have interesting and engaging content to peak the readers interest or they will simply leave your page.

Media such as video, audio and pictures can help make your Google ranking efforts more successful. So long as you make sure that any links or embedded material is related to what your page or post content is about. Also, if you make a video or audio presentation be sure to use backlinks to direct traffic back to your website.

Be careful when using backlinks by linking from sites that have relevant information. They should be similar subjects or themes or these backlinks will hurt you.

It is very important not to stuff your content full of keywords. The title of the page, site, article or blog should include the main keyword and incorporate it into the first paragraph also. As for the the use of the keyword overall, keep its use to three percent of the overall content. Use this strategy along with some LSI keywords (Latent Semantic Indexing), related keywords, and you will get a natural feel to your content.

If you dont get information to your potential customers you can't help them and they can't help you. The best way to get help to them is through the search engines, so you must learn to use them to your advantage. You should now understand how important SEO is to your business.