This Article is About
search engine traffic
search engine optimization
google
local marketing
search engines
black hat
uphill battle
seo
algorithm
Is Search Experience Optimization The New Seo?
Join 1000's of Authors at StreetArticles Today!

Is Search Experience Optimization the New Seo?

Has Search Engine Optimization become such a negative phrase to the point where where the industry needs to change the name to Search Experience Optimization?

Search Engine Optimization (known as SEO in brief) has played a very important role in how people find what they are looking for online. It has also created many opportunities for income to those who wish to profit from business' that wish to rank in the search engines.

This has also created a fine line between good and bad 'SEO' to the point where it is labelled white hat and black hat search engine optimization.

Ranking websites have always been an uphill battle with white hat SEO's who in theory, follow along with Google's guidelines on ranking in their search engine. Why?

Because black hat SEO's are always trying to game the system and essentially cheat their way to the top of Google. This causes Google to make changes to their algorithm and prevent these unethical tactics from happening. With this change, comes shifts with how to ethically rank in Google thus causing white hat SEO's to make changes in their campaigns.

It's an never ending battle.

But the light at the end of the SEO tunnel is that website traffic has made an evolutionary shift and doesn't solely rely on search engine traffic.

Social metrics have played a huge role in personalizing the web and this is making a positive impact in search engine world.

Google has noticed this so much to the point where they have created their own Social Network called Google+.

This is where Search Experience Optimization comes in…

Google+ has made search much more personal because it has allowed authors to include their image within search results and links to other posts that they may have created or approved by giving it a +1.

Google's Local Marketing trends have also adopted this philosophy with Google Plus Local and are merging Google Places into the Google+ Stream. They've even brought on the review company Zagat to implement into the rating system.

This groundbreaking addition to search marketing has caught on by storm which is causing the blackhat SEO's to adopt this ethical way to market online and change the way search optimization is conducted. Does this mean that Blackhat SEO's are throwing down the gauntlet and giving up? Not at all, it merely means that search experience optimization that resides inside search is a trend not worth ignoring.

In conclusion, when you created any form of online marketing project, be sure to include G+ and other forms of social interaction to make the search experience personal for awesome rankings.


Street Talk

Meredith  

A lot of good information, Jay. Thanks P.S. Tried several times to G+ your article, will not work for me, Tweeted fine though.

Reply
  about 1 decade ago
You May Also Like
Importance Of Search Rankings
There is one thing I cannot stress enough is the importance of search rankings in your marketing campaigns. Being on the first page or in the first place on the first page are going to get you traffic coming to your site. In turn, you will be making sales and…
By: Tim Bashista in  Internet and Businesses Online  >  Internet Marketing   Aug 16, 2012  
4
  Likes: 4

Search Engine Optimization Whitehat Tips
Search Engine Optimization is a process through which the level and magnitude of the traffic of a website are improved from search engines through natural search results. It is an active practice for a website, to receive maximum traffic from the search engines. SEO is to do with how search…
By: lee8 in  Internet and Businesses Online  >  SEO   Jul 05, 2012  
0
  Likes: 2

How to Recognize the Three Main Types Of Traffic
As we all know, traffic is the bloodline of our website. No matter what kind of site you may have out there, from internet marketing tips to foot care, without traffic, your site will be nothing more than some space somewhere on the world wide web. This is NOT why…
0
  Likes: 1

Article Marketing Tips - Making Money With Article Marketing
There are many people who are quietly making money with article marketing. The great thing about using this method is that it is free.The only thing that it costs you is a little time and effort. How does this work? The following article marketing tips will show you how you…
By: Tony Kitson in  Writing and Speaking  >  Writing Articles   Apr 01, 2011  
0
  Likes: 0

How to Write for Websites - FAQ
There are several key strategies that will come up when you do a search on how to write for websites. Writing for the web requires a style of writing that is different from printed advertising, books and magazines. There has been adequate research done which shows that writing for website…
By: Andy Denton in  Writing and Speaking  >  Writing Articles   Jun 22, 2011  
0
  Likes: 0

Achieving Great Landing Page Traffic
With Wealthy Affiliate as an affiliate marketing newbie, I quickly discovered that getting traffic to my landing page is actually what over 90% of my job was cut out to be. It was good to have a great website and great affiliate marketing programs to sell their products. All this…
By: Andrew Francis in  Internet and Businesses Online  >  Traffic Building   Jun 03, 2013  
1
  Likes: 1

Reverse Keyword Search
It is a well-known fact that keywords are at the heart of every reverse keyword search done online. The journey starts with typing a few keywords into Internet search engines, and the keywords tend to link the searcher to their destination. Everyone who has used to the Internet before is…
By: Keyword Specialist in  Internet and Businesses Online   Mar 10, 2011  
0
  Likes: 0

How To Be A Profitable Bum Marketing Affiliate
If you are an affiliate marketer then you are probably trying to make as much money as you can through the program you are supporting. Everyone wants to earn profits and in order to be a successful and profitable bum marketing affiliate, you need to not only promote your content,…
By: Robbie Bowman in  Internet and Businesses Online  >  Affiliate Revenue   Jun 03, 2011  
0
  Likes: 0

5 Reasons to Work With A Website Management Company
If you think you have what it takes to maintain your website all by yourself, think again. No matter how tech-savvy you might be, if you want to have the best online presence, you'll need to hire a professional website management company. Here's why: 1. You'll have more time on…
By: Andrew Holoubek in  Internet and Businesses Online  >  Web Hosting   Jul 28, 2012  
0
  Likes: 0

Is Search Engine Optimization Worth It?
Is search engine optimization really worth it for my business? This is the question that so many business owners have been asking themselves after receiving that sales pitch over the phone or in person. There are several thing that you should find out before hiring anybody to handle the search…
By: J.Roth in  Internet and Businesses Online  >  SEO   Oct 03, 2011  
3
  Likes: 5

Basic Search Engine Optimization (seo) Techniques Every Blogger Should Know
Today I am going to discuss two basic but very important Search Engine Optimization (SEO) techniques, detailing exactly what to do and how to do it. Like you might have known, there are two basic optimization techniques namely: On-page optimization and Off-page optimization What is on-page optimization and how is…
By: David 2 in  Internet and Businesses Online  >  SEO   Aug 13, 2012  
1
  Likes: 0

Will Blogging Help My Business
If you have a business you should you create a blog about it? Will it help generate traffic to my site? Fifteen to twenty years ago making money online was not so challenging as it is today. The internet was fairly new to most people who were purchasing their first…
  Likes: 13

How To Work From Anywhere In The World
Being able to work form anywhere is a dream for many people but sadly it is a reality for only very few. With the increase in globalization and the dominance that the internet now has on economy and consumerism around the world it is in fact now easier than ever…
By: Greg Rogers in  Travel and Leisure  >  Destination Tips   Apr 16, 2012  
2
  Likes: 1

Learn Search Engine Optimization Today
When you are creating a website it is important that you learn search engine optimization to make sure your site gets a bit of popularity. One of the most effective ways to get traffic to your site is the use of keywords in your published web information. When you learn…
By: Chris Evans in  Internet and Businesses Online  >  Traffic Building   Apr 18, 2012  
1
  Likes: 1

Beginner Friendly Search Engine Optimization
SEO will help you get higher ranks in search engines if the proper keywords have been used. Using keywords that people tend to use in search engines will attract those people to your site. This beginner friendly article on SEO cracks the search engine optimization code and makes it easy…
By: Eric Chestang in  Internet and Businesses Online  >  SEO   Sep 08, 2013  
0
  Likes: 1

Article Views: 1912    Report this Article