Search Engine Optimization is a process through which the level and magnitude of the traffic of a website are improved from search engines through natural search results. It is an active practice for a website, to receive maximum traffic from the search engines.

SEO is to do with how search engines work, what people look for and the keywords typed for the information. A site can be optimized by increasing its relevance, eliminating the obstacles and editing its content. In it the search engines decide which page to add first for the people to see.

The majority of people on the internet use search engines in order to gain information. The most commonly used search engines are Google, Bing and Yahoo. If your site is not optimized then you will miss a great opportunity to offer what you have to people.

The search engine traffic makes or breaks any website or company working on the net. It not only brings popularity but also revenue to the site. The search engines crawl web content and bring out the sites with authentic and relevant material. The right use of SEO will lead your site to the top of the search engines; otherwise your site will be buried with millions of others.

Importance of SEO

• SEO is the basic tool of getting more traffic to a website. Its main aim is not only to get maximum traffic but also to get repeat visitors.
• It plays a vital role in interactive sites and in business sites. Highest traffic can be gained through regular updates.
• Many e-commerce sites are getting benefits from it.
• Investing in SEO through time and finances will have an excellent rate of return as compared to other types of marketing.
• It helps to maintain the position of the website on the search engine. The ranking of website decides its place.
• SEO practice with ethics is important. Some of them use shortcuts to increase the traffic which causes more trouble than benefits.

SEO is not only for search engines but it also works to make your site better for people who visit it. Search engines are the primary mode which shows traffic the way to your website. It is the best tool or source of publicity, exposure and finance for your website.