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Search Engine Strategies To Make Money Online
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The objective for the best search engine strategy to make money online is to drive traffic to your website and hopefully gain customer purchases. Doing this is actually fairly easy but requires many small steps be made along the way. The most effective search engine strategies are built from the ground up over time and not purchased. Let’s take a look at some of the key recommended parts to effective search engine strategies to make money online.

In the most broad sense search engine strategies are grouped into two buckets: on site SEO and off site SEO. Both are important.

On Site Search Engine Strategies to Make Money Online:

On site SEO to make money online always starts with keyword research. Keyword research is the most important part of having a website. You must understand which keyword search-terms drive traffic to your website. Short tail keywords (2-3 words) and long tail keywords (4-5 words) are both important but it’s the long tail keywords that will bring the customers closer to the purchase decision.

The URL or web address should always have your most important keywords in the URL whenever possible. The keys to remember: 1) Is the URL easy for your customers to remember? 2) Are any of your keywords in it? 3) Does the URL reflect your business?

Great on site content is critical. Do a little research prior to adding content. For example, place your keywords in Google and check out several top websites. Pay attention to the text each site has on their web pages. Take your own knowledge, blend it with what you have researched and put it in your own words on your site. Search engines love unique and relevant content. Try to add at least one new page or post to your website each week. The page or post should be about 400-600 words long. Also remember to "ping" you website after every blog update. I suggest you use ping-o-matic, ipings or feeshark. Each allow you to add your RSS feed into your ping. Pinging your website allow the search engines to know when you addedd content and in turn this helps with ranking.

Before we shift to dicsuss off- site SEO, here’s a few more on-site SEO tips.

Make sure your website’s pages link to other pages and posts on your website. Each page or post should have at least one link to another page or post on your website. This super simple, but often over looked aspect of on-site SEO will raise your rankings in the search engines.

Build a simple sitemap. Sitemaps allow the search engines and your customers to find everything they’re looking for. Sitemap generators are common on the internet. One I like is sitemapdoc.com. For general sitemap information I’d also suggest you check out sitemaps.org.

Whether you’re site is making money or not you need to understand more about the folks visiting your site. I would suggest you use Google Analytics for this. It will tip you off about which keywords are working, the time of day they visited, etc.

Now let’s do a quick overview of off-site search engine strategies to make money online.

One of the easiest things in the world to do off-site is place a simple add for your site on Craigslist. Do this about once a month. The search engine spiders crawl Craigslist several times a day. I stated using this tactic and it really works!

Remember to submit an RSS feed to the search engines. Use a short but simple description that a person can understand. A great source for RSS is found at webreference.com/cgi-bin/perl/makerss.pl

Building quality backlinks are hugely important. The most effective backlinks are one way inbound links to your site. These have a much higher value to the search engines than reciprocal links. I am not a fan of purchasing links. The search engines are good at spotting patterns and will now penalize you for useless non-relevant links. Here’s a better way to generate genuine high value inbound links. Spend an hour looking at relevant .com, .info, .net, org, .edu and .gov blogs. Make a relevant comment once a month on each. Always leave your website's address in your reply but vary the exact website page you leave in your reply. The search engines are smart and if you just leave the same website address every time these links will also be discounted. Pay special attention to the .edu and .gov blog sites. These are highly valued backlinks in the eyes of the search engines.

Once a month leave a link to your best post, page or article on a few of the social bookmarking sites. Make sure you use tags. Tags are just words you use to tell others about the site you submit. One way to hit a bunch of social bookmarking sites at once is with a social bookmarking service. For example, onlywire.com will submit your entry to 19 top social book marking sites. You will need to join these sites first and load that information into onlywire first. So be prepared, this can take a little time on the front end. You can always just submit directly to two or three bookmarking sites. The search engines like that too.

Before I wrap it up, I have to mention YouTube. Very recently Google changed their search engine algorithm to place more value on videos. In two words, “do it”. Think about this, Google owns You Tube, so of course Google places high value on You Tube videos. Unlike article marketing, there are almost no rules around videos, other than keep it clean, “rated G or PG”. I can’t overstate how wide open and powerful video promoting your website is in the eyes of the search engines.

I could on and on about search engine strategies to make money online. This is an incremental process that will pay big dividends over time. Of course, this article just provides an overview of SEO but hopefully you grabbed a few pearls and it will help your efforts as you work to improve your search engine ranking and drive more traffic to your site. I have a few nice SEO tools on my website. The link is in my bio below.

I run a website dedicated to helping others learn how to build an online business from scratch. With a little time and patience you will begin to really optimize your SEO efforts. To help you along, I have several helpful SEO reference tools with links listed on my website. For more SEO click here.


Street Talk

Chris51  

thanks for the information, i was unaware of sitemaps and i will have to do that with my site..

Reply
  about 9 years ago
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