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google
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searcher
internet business
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Search Marketing Tools
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Search Marketing Tools

This article relates to SEO or the optimization of your web site to provide a coherent business that serves the purposes of your business by optimizing processes important to attracting visitors to your site and having them perform while on the site an interaction beneficial to them and your business. Search marketing tools are great helps in building an Internet business.

Because visitors come to your site by making a keyword search, it is an important function of SEO to have the proper keyword tools so that written functions of your business are keyword rich with the best keywords to achieve your goals. That goal is to attract searchers that have a great interest in what you have to offer.

Certain functions are important to SEO. You can buy clicks to your site by Pay-Per-Click or PPC. The searcher clicks on your paid ad while making a keyword search. Not only keywords but market logistics is important in this process. Good helps are available from Google, MS and Yahoo, the main PPC providers.

Site optimization means putting your site in optimum order by providing design, color, illustrations, fonts and layout and other factors to make it a place where searchers like to visit and stay long enough to perform a favorable action. Return visits are very important and a form should be made available so that visitors can be informed by email though newsletters and announcements, etc., on a continual basis. That means that a list builder is needed and auto responders that deliver correspondence on a schedule or as a broadcast.

Linking is very important, into your site and exiting your site. Lots of incoming links means that there is interest in your site. Out going links are taking people away from your site and should be pointed to where you would like them to go for more relevant information.

Analytics are important to tell you how your site performs compared with other websites especially in terms of traffic generated. But not only the number of visitors is important but the number of visitors that return. And, did that visitor drop by for ten seconds or ten minutes? Time-on-site is therefore an important factor. The major search engines offer a number of free analytics which you should use. Alexa is essential.

There are many paid search marketing tools, some very limited, others broad. List of paid and free tools are readily available by a web search.

Many organizations offer their services to optimize your business as well as paid tools. They can be expensive especially if it is a service giving your business the services of an expert. Some of these services are scams so beware. Sometimes the expert is a new employee in training. Make sure you know what your are getting into. I say to learn what you can with free search marketing tools before moving into the paid direction.

You should always think of your Internet business as a business that must be run like every other business. You will have lots of competition so you need to know what your competition is doing. You should be looking for opportunities to expand or optimize your business. That includes the goals and objectives of your business, your products and services, your employees, your customers, and the community at large.

You can learn about search marketing tools by searching the web or better, by taking courses that teach the fundamentals of marketing on the Internet. You will want to be in contact with other business people in forums and and in person. And don't forget to be in contact with people in your community who know something about business and the Internet in particular. Start with your banker and the Chamber of Commerce plus local educational institutions. They know what is going on.

Large or small your business can be better if you optimize your operations.

Fly Old Glory!


Street Talk

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