SEO Search Optimization
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SEO Search Optimization

The questions are

1. Does this still work with all the Humming Bird Changes?

2. Is SEO worth my time?

3. How do I effectively market online using SEO?

SEO Search Optimization has stood the test of time. Seo is really an "Evergreen" choice of marketing online for any online business. This type of marketing is not the only arrow in my quiver however, it is by far the most effective method I have used to maximize my ROI compared to any other campaigns I have ran.

The frustration lies within many online marketers of the multiple and maybe even unnecessary changes the search engines make to their so called "algorithm" and YES I will agree I have shared these frustrations. But, at the end of the day the search engines are making changes to better the experience of the consumer. Many loopholes are found in the algorithm and changes are then made.

The one concept that has not changed with Marketing search engine optimization is the following.

1. Relevant Content

2. Natural Content

3 Natural Links

The search engines want to provide the best information to their consumer and if they have marketing companies achieving high rankings because of the use of loopholes there will be changes made to the formula.

Loop holes, what do you mean? Just like anything in our lives when people find a loop hole they take advantage of it. Google used to give a lot of merit or credit to websites that have links going to the marketers website. Links to your website for other sites meant that your site carry's authority and you have meaningful information. However, the loop hole is that marketers learned to get thousands or links by programming codes to have a robot go out there and just start embedding link after link to multiple websites. Thus allowing the marketer to rank high with google.

You and I can both see that by doing this the consumer looking for the most relevant content are not going to necessarily receive it. This causes a lot of duplicate content, irrelevant content and even bad content.

I believe the question for SEO Search Optimization is not so much does it work? The question I believe is to be...... How do I effectively market using SEO strategies?

Marketing is has always been a continuous effort regardless if you are attempting this offline or online. The constant of successful marketing is.... Providing solutions to consumers requests. Solutions, not bogus quick fix's that do more harm than good.

When you are using the Seo strategies for you business remember that consumers will buy from you if you have what they are looking for. If you are providing a solution to them. This is the same with search engines, create relavant natural content and you will get ranked with the search engines.


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