Building a website these days will not promise anything on a monetary level. There is so much competition online at present I would think it is near impossible to build a website around a subject that is original. This is where site popularity comes in. Site popularity directly effects the amount of visitors or 'traffic' that you generate towards your site and it can be achieved by a number of different techniques.

Site popularity can be determined by the process of link building. Search engines are used to search for the subject that your website covers. If your website has a great number of backlinks then The search engines will decide that your site seems popular and will push it further up the rankings to the earlier pages. This will obviously drive a high number of visitors to your site through the search engines.

You should not think that link building is the only way of determining site popularity in the search engines eyes. Search engines will also look at the main keywords you have implemented into your webpage posts and how relevant they are to the search query made. For example, if your site is named 'Cars for the older generation' then a search through Google for 'Cars for teenagers' will not pick up your site on any of it's results pages. If it does show up then it will be on the later pages at best.

Inbound links from any website to yours will help in popularity but it is widely recognized that the quality of that link will boost your websites rankings tenfold. So what do we mean by this? Well, if you have a backlink to your 'Car' site from a site about organic vegetables then this is going to be a slightly weak link ( but it is still worth a small amount of value in the eyes of the search engines ). If you have a link from another car site linked into your site then this is going to prove to be very valuable in the search engines eyes.

Also, if the site linking to you has a high popularity then the search engines will regard this link as very, very valuable . So, the linking sites popularity to your site will also be a factor in your sites overall popularity. Your Site popularity is important for it being successful in any way - don't overlook it and work hard at creating your links.