This Article is About
citations
address phone number
content holders
google
yelp
search experience
searcher
What Are Citations And The Rules You Must Follow
Join 1000's of Authors at StreetArticles Today!

Citations are the true backbone of your local search and Google Places listing.

Don’t expect your website or Places listing to rank very well without them!

What are citations?

A citation is information from your website and/or your business that is listed on other internet content holders like directories and other websites.

An example would be your listings on Yelp, Manta or Merchant Circle, (there are hundreds of sites like these to list your business).

Google’s bots and spiders continually search the web for content and information. When they visit sites like Manta and hundreds like them, they will find your business information like name, address, phone number and website URL.

The information found is compared to other information from other sites and if the business name, address, phone number and website address are all EXACTLY the same, then this is a citation for you.

In other words, Google has verified that your business is legit on Manta and then anywhere else it’s found.

Google wants their customer, the searcher, to have the best possible search experience and this includes accurate, relevant and fast results.

If they find any variations in your company’s information, it will be deemed inaccurate/unreliable and your website and/or Google Places listing will not be shown to the searcher, or if it is, it will be listed so low, no one will find it.

Every aspect of your citation must be the same across the board. For example, your company name must be listed exactly the same everywhere. It’s easy when submitting company information to start abbreviating and shorting words.

This is a huge mistake and your citation will be severely devaluated.

Another mistake is using different phone numbers. It’s strongly suggested that 800 numbers not be used on citation listings. Google may think this is a re-direct number that takes their searcher somewhere else they don’t want to go.

If you want a high value citation, use your local phone number. Chances are, the searcher will go to your website anyway. But the point is, if your phone numbers don’t match up across all content holders, you won’t be ranked very high if you’re ranked at all.

There is debate right now about using LLC, LTD and other company designations. There isn’t a clear answer on this so I strongly suggest erring on the side of caution and NOT use them in your citations.

If you have a lot of citations floating around that use those designations, I wouldn’t worry too much unless you want to go around and change them all.

If you are thinking about getting a new phone number, you MUST search that number and see if any other companies that used that number before, still have citations.

Search the potential new number on Google and see what comes up in the listings. Don’t worry about listings that are from different area codes.

If you find a company listed in the first 50 listings or so, this can affect your ranking because Google is seeing the same thing you are. To overcome this, you have to have enough citations with your new phone number to push the incorrect listings out of the way.

This is tedious work and if you don’t want to do it, I suggest you find a cleaner number. For example, on the first 5 pages of search results, if you find another company listed for you new phone number 2 times on each page, I’m going to suggest you have 15-30 new citations to overcome that.

Another way is to report the error to the content holder. They generally will cooperate and change the number or delete the listing that’s hurting you but it can take awhile.

In summary, company name, address, phone number and URL must be exactly the same on websites, local business directories and anywhere else Google looks. If it’s not, your ranking will suffer.


Street Talk

No comments present
You May Also Like
Teaching Your Child How to Master Citations
It took my youngest son quite a while to master the use of citations. To be fair, I must admit that it was more than the pure mechanics of using citations that figured in his getting a grasp on using them effectively. It wasn’t until I had many conversations with…
By: David Bailey in  Reference and Education  >  Home Schooling   Oct 02, 2011  
0
  Likes: 2

Anonymous Publishes Bank Of America CEO Salary, Home Address, Phone Number
Bank of America's CEO, Brian Moynihan, must have had a rough Sunday evening. At approximately 11:00PM EST on October 23rd, 2011, the hacker collective Anonymous posted financial and personal information for the bank's CEO on one of its popular Tumblr blog sites. They unveiled how much Moynihan earns as a…
By: Jason Molnar in  News and Society  >  Crime   Oct 24, 2011  
0
  Likes: 1

What to Do When In A Small Car Crash
If you ever find yourself in a car crash, there are different steps that should be taken. You will need to know what to do in dealing with the other driver and also what you should do in regards to the damage to your car. When dealing with the other…
By: Stephen Flanagan in  Insurance  >  Car Auto   Jan 24, 2012  
0
  Likes: 0

Changes In Facebook Business Pages And Its Effects
Facebook has changed all business pages on 30th March 2012. They have introduced awesome new features. A business can benefit a lot from these new features if they implement right social media strategies. It is very important and interesting to know about the changes in facebook business pages and its…
By: Veritas in  Internet and Businesses Online  >  Social Media   Aug 07, 2012  
1
  Likes: 2

Online Dating: Safety First
Protecting yourself and your family should be your number one priority in any situation. When you decide to enter the world of online dating, there's an endless possibility of anything happening. While it's fascinating to be apart of the virtual world of online dating, caution needs to be practiced at…
By: Felecia Townsend in  Relationships  >  Online Dating   Feb 06, 2012  
1
  Likes: 1

Anonymous VPN for Android for Privacy
What does it mean to be anonymous on the internet? The thing is that anonymity on the internet is associated with a few different types of activity. Some people interpret the term to be synonymous with privacy, ie what I do online can be recorded, logged, and made into a…
By: Rodders Gillam in  Computers and Technology  >  Software   Jul 24, 2012  
0
  Likes: 2

Google Places Listings-how Does A New Phone Number Or Address Affect Se Ranking
If you are a local business owner, you must learn that marketing your business on the Internet is much different than marketing your business on the "street".For example, if your business moves to another location and/or changes your telephone number, all you have to do on the street is change…
By: Vincent Press in  Internet and Businesses Online  >  SEO   Oct 21, 2011  
1
  Likes: 5

Lookup On A Cell Phone Number
When it comes to finding out information on other people, you might find that technology has truly come full circle. In the past, if someone called you and either pranked you or didn't leave you a message, you had to just accept it and hope they called back. That's no…
By: Pedro Sousa in  Communications  >  Mobile Cell Phone   Mar 18, 2013  
0
  Likes: 0

Essential Tips for Hiring Awesome Office Movers In Los Angeles
Although moving is considered one of the most stressful events that can occur during a person’s life, residential moves are nothing in comparison with commercial moves. Moving an office or business requires a coordinated effort by the company and the movers, to ensure that business does not stop during the…
By: Acclaimed Movers in  Business  >  Small Business   Dec 20, 2012  
0
  Likes: 1

Security – How to Protect Your Online Business From Credit Card Fraud?
What is Online Credit Card Fraud? Keeping cash in your pocket, you take the risk that it might be stolen and spent without your knowledge. It's the same with online payment. There is a possibility that your credit card data may fall into the wrong hands. It can happen to…
By: Escalion PSP in  Internet and Businesses Online  >  Ecommerce   Jul 20, 2011  
1
  Likes: 0

id theft on the internet
The internet has changed the way we find facts. It's hard to believe that I can type in a few words or a question and have immediate answers appear on the screen. For Americans the internet connection is an expectation and almost a necessity. This vast amount of information also…
By: Rhemawriter in  Finance   Aug 08, 2011  
0
  Likes: 0

Google Places Listings-how Does A New Phone Number Or Address Affect Se Ranking
If you are a local business owner, you must learn that marketing your business on the Internet is much different than marketing your business on the "street".For example, if your business moves to another location and/or changes your telephone number, all you have to do on the street is change…
By: Vincent Press in  Internet and Businesses Online  >  SEO   Oct 21, 2011  
1
  Likes: 5

Suggest the Best SEO Tool for Optimizing the Ecommerce Websites
Raven tool Raven Tools is a combination of 30 tools in one single platform. These tools are aimed at helping to manage, monitor and improve your search engine positioning, manage your Google advertising, in addition to performing your social media management. There is so much functionality in Raven tools that…
By: lancy in  Internet and Businesses Online  >  SEO   Jun 03, 2016  
1
  Likes: 1

How to Get Quality SEO Services In Low Cost?
A website can be recognized by the audience if it is well optimized for search engines SEO makes sure a website can be found by the target customer and helps your company to stand out from your competitors. As marketing is very important while launching a new product or service…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 30, 2016  
0
  Likes: 1

How to Boost Your Online Presence With SEO Services?
SEO is the process of improving the visibility of a website in the search engine result pages. SEO is important as the higher you rank in search engines, the more traffic and potential customers get driven to your store. An effective SEO strategy is important for every business to improve…
By: Nofrillseo in  Internet and Businesses Online  >  SEO   May 28, 2016  
0
  Likes: 1

Article Views: 2264    Report this Article