I have been an internet marketer for the past seven years, and I rely heavily on keyword research tools. If you build and promote blogs for a living, it is good to know what people are searching for on the internet, and how you can start to build your brand online. Keyword research is important because you need to select the right keywords to reach your targeted audience, and to tell the world what your blog is about.

When you begin a blog or a website, you need to decide what your site will be about. Choosing a central theme along with the design of your website is a critical first step. Once you have selected the main topic, your next task will be to select a tightly related group of keywords to create posts for your blog. This is when you should start researching your topics for your articles. Each post should be about each individual keyword. A good free tool to use would be Google's keyword tool. With this free online software, you can browse through hundreds of words related to your blog, and determine how much traffic each word is estimated to receive, along with the CPC (cost per click) if you are monetizing your blog using Google Adsense.

Once you have written articles for your blog, it will be time to get in and start promoting it. A couple of the best ways to promote your blog is to use many strategies including article marketing, video marketing, and ebook publishing. Article marketing involves creating a series of articles based on your blog posts that you can distribute to several article directories. You will be creating a link back to your blog posts from the article's author bio, thus encouraging readers to click through to your blog to learn or read more about your products or services. Good, reliable keyword research tools are essential for selecting keywords for your articles, and related keywords to gather more materials for promotion.

Video marketing is an excellent strategy for widening your audience and promoting your blog. You can create videos from presentations that you create, or simply film yourself discussing various topics related to your blog. You will need to select keywords to title your videos, and to distribute to many of the popular video directories like Youtube.

Finally, ebook marketing is a growing trend among internet marketers. Creating an ebook related to your blog can be a great idea when you are building a subscriber email list. The idea behind creating an ebook is to either give it away to readers who subscribe by email, or to sell to your readers. When creating an ebook and distributing it to online directories like Scribd, take time to select your keywords wisely, and use some reliable keyword research tools to attract more visitors to your ebook.

The information above should provide you with some great ways to use keyword research tools in promoting your blog.

What is the best keyword research tools to use? One that gives you the best information to drive massive amounts of traffic to your website resulting in sales.