Customers Strategies To Regulate Buyer Remorse
Join 1000's of Authors at StreetArticles Today!

Customers Strategies to Regulate Buyer Remorse

Buyer’s remorse is when you buy something and regret the purchase later on. This feeling is mostly associated with the purchase of expensive items, but it can also arouse in cases when you buy even some creepy items. It is something psychological and research studies have proven that emotions influence one’s behaviors. So how regret impacts one’s behavior, and what are the strategies a customer who regrets a purchase follow to regulate this painful feeling?

A new study conducted at the University of Tunis El Manar, Tunisia, has tried to answer these questions. Researchers said that regret is a cognitive emotion people regulate the way they regulate any other emotions. “They engage in self-regulation process… Self-regulation refers to the process by which people initiate, adjust, interrupt, terminate, or otherwise alter actions to promote attainment of personal goals, plans, or standards” the study stated.

Scientists mentioned that “in principle, the negative consequences of regret can be regulated in two ways:

1. Individuals can either actively change the conditions that led to regret;

2. Or internally adapt the behavior of regret by adjusting their perceptions of responsibility and control of regret.

Something referred to by researchers as primary and secondary control. “The primary control strategies are directed to produce a change in the external world. And secondary control strategies are directed towards the optimization of motivational resources and perceptions (related to oneself)… Responses related to regret are more oriented towards oneself, while those related to dissatisfaction are more oriented towards others. The responses related to regret tend to be internal and silent, in the presence of introspective emotions such as shame, while those related to dissatisfaction tend to be oriented outward in the presence of emotions such as anger and frustration” the study stated.

After results analysis, researchers stated that “it has been shown that people are often motivated to regulate their post-decisional regrets. It is a painful feeling which hides behind an imbalance and psychological discomfort sometimes unbearable.”

So, in order to regulate customer regret, researchers stated different strategies customers follow after making a purchase they are not satisfied of.

1. “People can engage in activities focused on the objective to manage the level of regret felt by lowering the level of objectives fixed beforehand… lowering the level of objectives is a way to reduce the level of the objective to be reached by a decision to regulate their post-purchase regret.”

2. “Regulation of regret can also be made through strategies focused on the decision: To focus on the decision by canceling it altogether or justifying it by denying the responsibility of the error allows managing the level of regret felt.”

3. “People can also focus on the alternative even to mitigate their post decisional regret. The regulation strategies of regret focused on the alternative consist in reversing or changing the chosen alternative, re-evaluating its quality but also abandoning it altogether.”

4. “When no action of return, of cancellation or change of decision is possible, a psychological work of reparation can serve to restore this psychological balance. So people can have themselves convinced that no error was committed. They adopt a positive attitude, considering only the positive aspects of the decision. Similarly, they can have themselves convinced that even if it was a negative experience, it is thanks to negative experiences that we learn to improve regret.”

5. “People sometimes seek, after an experience of regret, a change of mood to forget their negative experiences. This will help regulate regret in them, for it is a way to overcome the past and minimize counterfactual thoughts.”

We are not always satisfied with the purchase decisions we make, and it happens when we pay for something and later on discover that we do not like it, or the amount we have paid in turn is much higher than its real value. Or we simply realize after a while that we have bought a useless item we’ll never use. So, we get into this painful feeling of regret. But, scientifically we always tend to regulate this feeling the way we do with any other feeling, and follow in this, a number of strategies and skills to come over this negative experience.


Street Talk

No comments present
You May Also Like
Keep It Clean: Proper Care for Luxury Clothing
You do what you need to look your best, but what about your clothes? These care tips from the style experts at Coleson Fine Clothiers in Lancaster, Pennsylvania will keep your fine clothing looking like new. Wool Coats Your wool coat should typically be dry cleaned twice a year—at the…
By: Shane Behmer in  Shopping and Product Reviews  >  Fashion Style   Jun 08, 2016  
2
  Likes: 2

Suit Yourself: The Finest Men’s Suits In Lancaster
For the man who wants to look his best, nothing suits quite like a suit. At Coleson Fine Clothiers in Lancaster, we carry the best in ready-to-wear, made-to-measure and bespoke suits from the world’s finest suit designers. Here are three of our favorites. The Oxxford Look What do Cary Grant,…
By: Shane Behmer in  Shopping and Product Reviews  >  Fashion Style   Jun 08, 2016  
0
  Likes: 0

Find Great Deals By Doing Wholesale Shopping For Fashion Clothes Online
When you think of buying clothes online, you probably think of going to your local clothing store to find great deals. Its may be true as many department stores do offer great deals, buy there is also a possibility that you can find better deals by shopping for fashion clothes…
By: Joe Gardiner in  Shopping and Product Reviews  >  Fashion Style   Jun 07, 2016  
0
  Likes: 0

Designer Lawn Dresses Are In Fashion Nowadays
Designer lawn dresses of Pakistan become famous all around the world because of their creative artwork, innovative designs and versatile look. These lawn dresses of different fashion designers and brands are becoming so much popular especially in spring summer season. These all designer dresses are well made by using finest…
By: Paklinen in  Shopping and Product Reviews  >  Fashion Style   Jun 07, 2016  
0
  Likes: 0

Growing Demand Of Pint Koozie
Pint koozies are popularly admired products. They are in wide use due to their utility value. There is no party or serving that happens without pint glasses. While pint glasses help storing the liquids and beverages served, koozies add finger grips to the pints. Wearing the koozies on them, the…
By: John Hrq in  Shopping and Product Reviews  >  Gifts   Jun 07, 2016  
0
  Likes: 0

Choosing the Right Pair Of Chick Hot Pants for Women
Talking about the part of clothing that women should be really critical about is the pair of pants. It usually happens that people concentrate at the label rather than looking at how the pants will look at us. It will be very true to say that pants are just like…
0
  Likes: 53

Girl Tartan Skirts - Women Tartan Skirts - Skirts - Tartan Skirts In United Kingdom at Stylewar
Tartan Skirts in UK : Skirt is tube shaped garment and it’s an old tradition to wear or may be referred as a trend of wearing Skirts is very old but new forms and types of Skirts are getting admiration than previous Skirts so Style war is introducing new Skirts,…
By: StylewarOnlineShop in  Shopping and Product Reviews  >  Fashion Style   Jun 07, 2016  
0
  Likes: 2

A Cut Above: A Head - to - toe Custom Suit Primer
It’s easy to suit up in style when you get the proper fit. Here’s a modern-day head-to-toe primer on correct clothing fit from the expert tailors at Garmany of Red Bank. Shirt collar At least a half-inch of shirt collar should show above the back of your jacket collar. You…
By: Johnell Garmany in  Shopping and Product Reviews  >  Fashion Style   Jun 07, 2016  
0
  Likes: 0

It’s All In the Jeans: The Best Denim In Red Bank
Garmany of Red Bank carries so many different brands and styles of premium jeans that we (practically) guarantee you’ll find a pair that fits you perfectly. Check out these cutting-edge designers in our store. 3x1—The luxury label founded about five years ago by Ian Scott Morrison, the brains behind Paper…
By: Johnell Garmany in  Shopping and Product Reviews  >  Fashion Style   Jun 07, 2016  
0
  Likes: 0

A Surgeon for Clothing: Tailoring Custom Suits to Fit Perfectly
Master tailor Dale Alfred of Mr. Sid in Newton Centre knows a lot about making suits fit perfectly. Here he talks about what goes into each suit and what makes specialty stores like Mr. Sid different from other stores. What can you do to make a suit fit perfectly? It…
By: Mr Sid  in  Shopping and Product Reviews  >  Fashion Style   Jun 07, 2016  
0
  Likes: 0

How Online Bookstores Gain Advantage Over Traditional Ones
Accessibility of Books What happens on the off chance that you don't discover the book you need at a physical book shop? You may visit another book shop, or a third one or at the most the fourth one. It could disappoint to discover the book inaccessible at each of…
By: Gwalius.com in  Shopping and Product Reviews   Jun 06, 2016  
0
  Likes: 0

Wedding Candles
The day is finally upon you, its your wedding day. A day you’ve been dreaming of since you were a child. Make sure special day as memorable as possible with a decorative arrangement that’ll light up and sparkle in your memories forever. When considering the proper wedding centerpiece, a candle…
By: adonomist in  Shopping and Product Reviews  >  Gifts   Jun 03, 2016  
0
  Likes: 0

Choose Best Birding Binoculars for An Intense Experience
Without a doubt, bird watching has become a very popular hobby. Both young and mature people enjoy the thrill of observing the birds and their behavior. You should make the best of the experience with the best binoculars for bird watching. In order to choose the best binoculars, you should…
By: sylver in  Shopping and Product Reviews  >  Toys   Jun 02, 2016  
0
  Likes: 0

Bird Watching Binoculars, Perfect for Your Safari Vacation
There are amazing birds that people seldom get the chance to see. If you are on the verge of exploring the wilderness, you ought to know that you can’t get too close to the birds in order to observe them properly. You will need bird watching binoculars, which offer you…
By: sylver in  Shopping and Product Reviews  >  Toys   Jun 02, 2016  
0
  Likes: 0

Wholesale Clothing - Varieties Of Fashionable Clothes at Affordable Prices
Although, people want to be very fashionable, but getting branded items from malls, may not be allowed by the current economy for everyone. This is due to the fact that, especially for people who are on a tight budget, they can cost very expensive. If you want to be fashionable…
By: Joan Ruth in  Shopping and Product Reviews  >  Fashion Style   Jun 02, 2016  
0
  Likes: 0

Article Views: 705    Report this Article