This Article is About
keyword research tool
google adwords keyword tool
free keyword research tool
free keyword research
free keyword tool
costly programs
search volume
google
seasonal changes
magnifying glass
tallies
A Discussion Of Google's Free Keyword Research Tool
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A Discussion of Google\'s Free Keyword Research Tool

Beginners in Internet Marketing don't usually have a lot of money to spend and so need to locate a free keyword research tool to get them started. The Google Adwords keyword tool is the most powerful free keyword tool available. This tool will provide the functionality that the beginner needs and is delivered by Google so has all of the power that the other more costly programs strive to achieve.

What sort of functionality is available in a free keyword research tool? The Google adwords tool will do a search around any term or group of terms that are input into its search query box. This will result in a list of related keywords that have search volume. The relative competition is displayed in a bar graph, Global search results are displayed as a number of searches in the last month and local search results are the monthly tallies from the part of the world specified as your locality. If you are in the US this becomes your local search area.

Another bar graph is displayed that shows the monthly search volume trend. If you are searching a term that is more popular in the summer months this graph will indicate when the term is becoming more attractive to searchers. The Google free keyword research tool is integrated with the Google Insights tool. Placing your cursor on the results line after the term searched but before the competition bar graph will pop-up a magnifying glass. Clicking on the icon will open a window into Google Insights. This will provide a nice overview of the search term and its related terms. There is a display of the last 12 months of data so that you can identify any seasonal changes, there is a chart indicating the geographic areas that are searching the term. This can be helpful if there is a location specific product to offer for a highly trafficked area.

The best intelligence is in the trends for the search terms. It tells you the terms that are getting the most searches so that you can target these terms for your searches, and it identifies which terms are increasing in popularity so that you can put promotions in place that have good potential in the future.

Free keyword research tools have their place in researching a new niche or refining the concepts for an active campaigns. There are also keyword tools with additional very helpful tools. Wealthy Affiliates have created an entire suite of keyword tools that make researching a topic fast, powerful and incredibly useful. I have a website that discusses free keyword research tools and introduces the Wealthy Affiliate product.


Street Talk

Kymee  

I know I shouldn't be but I am still working on the whole keyword thing so I am always glad when I can read some good info on it. Great job Kymee

Reply
  about 7 years ago
Anna Ware  

Being a novis this provides exellent information, thank you.

Reply
  about 7 years ago

Very good teaching article. Especially good for people who have had a little hands-on.

Reply
  about 7 years ago
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