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good rain
bottle caps
questions marks
gold chains
Email Opt Ins
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Email Opt Ins

I'd love to be able to promote my site by offering gold double eagles for opting in on my sign up form, but the fact is I only have free samples, freebies and other cool free stuff. Shucks.

When we run low on cats we put a free bowl of milk on the front steps of our house. It works really good, and of course it does attract some odd fellows, but we like cats and cats think warm milk in a bowl is really cool.

There are many hobbies that gravitate around getting free things. Prospecting for gold is one of them. Take your pan, go down to the creek and what do you expect? Free nuggets. Hunting for arrowheads is another example. I have seen glass cases filled with every shape and age of arrowhead that were total freebies because someone decided to walk across a muddy field after a good rain and take a look. Metal detectors represent another hobby inspired by the urge for free things. Bottle caps are certainly nothing to aspire for, but gold chains and rings lost on the beach rise to the top of the list.

Higher than any other freebie has got to be free money. Matthew Lesko, the annoying champion of free government money drove the nation totally mad with his free money book advertising campaign. Dressed in garb covered with questions marks like someone out of a comic book and enunciating in a voice nearly as obnoxious as Gilbert Godfrey, Lesko pumps out more incentive for getting his book because of all the free money you can get access to if you buy it. I finally did get a copy of Lesko's book, for free, from someone who could not make heads or tails out of what he was writing about, much the same way others felt about his advertising who didn't buy the book.

When Bob Barker handed the reigns over to Drew Carey the television show, The Price is Right, got a much needed face lift. Not that Carey makes the show more successful than Barker, he's just younger and better looking. Anyhow, the show is premised on promotional items. The show is tremendously successful and has had great ratings for years.

Whether your offer of e-book or download is for an incentive to opting in to your mailing list or simply proof that you benevolent, its your choice of presentation. Ridiculous like Lesko, or tasteful, like Barker or Carey. What remains is people love promotions.


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