Is a listing on a local business directory useful for your business or do you think like so many other small business owners that it want do your business any good.

Let us picture the situation that there is a visitor from out-of-town visiting your town or region. It is not really important if this is a recreational, a business or a passing through visitor, that just spend one night. What if they are looking for something like a restaurant or any other service in your town? Do you think they will go through the phone book or yellow pages to find the information they are looking for? No, most people have either a laptop computer or a phone with an option to use this for internet.

About every hotel, motel or places like restaurants offer free internet access for their customers. The town where I live even has a Wi Fi zone through the whole center of the town. So, why would a visitor try to find a local business in something like a phone book or yellow pages? It is so much easier to go on the internet and type in a search term with as add-on the local town name and find any business that has either a website or a listing on a local business directory.

There are statistics that show that 85 out of 100 people have access to the internet and about 90% of them use the internet to look for products. Even if they are not planning to buy it online. The importance of having a listing on a local business directory is often very under estimated by many small business owners. They think that this is only useful and affordable for big business. Most of the time a listing on a local business directory is very affordable and compared to something like an advertisement in the local newspaper very cheap and effective.

With about 85% of the population of North America having access to the internet I think that the use and effectiveness of a local listing scores real high compared to other advertising methods like newspaper and even radio commercials. I have my restaurant listed on the Clarksville business directory and have several people tell me that they have found my business there.

Eddie Vanaken is the owner of a small restaurant in Cadiz, Kentucky. Besides restaurant owner he is also active in helping local business getting found online, by providing them a listing on the free business directory for Clarksville Tennessee. .