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microsoft microsoft
great depression
scary world
spending money
national debt
no doubt
high risk
stupid things
long haul
Help Business Stay Alive - Creative Ways To Help Your Business Survive In Today's World
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Help Business Stay Alive  -  creative Ways To Help Your Business Survive In Today\'s World

It is no doubt that today is a scary world. Turn on the news, and you'll see information about our national debt going up and up and up about 1.5 trillion dollars per year. You hear of the fiscal cliff, the increase in taxes, unemployment on the rise, stock market bubbles, etc.

Loans are becoming harder and harder to come by. Even though you may have taken a loan out before from a bank, and paid it all off sooner than expected. You can go back today and be considered a high risk. Even though it makes no sense. Small businesses account for fifty-five percent of the jobs, and banks are trying to prevent you from surviving?

People do stupid things when they are afraid.

It does not breed much hope for thriving, let alone surviving in today's world. The news will lead us to believe that we better hunker down and hold on the best we can. That we are in this for the long haul. You can believe that if you want, but I've always believed in taking my fate into my own hands.

The best way to do this is to look to companies that not only survived the Great Depression and try to incorporate their techniques into your product or service and today's world. This will require some research on your part as there is no way I can list the different companies and their strategies that will perfectly align with your product or service.

But we will look at some of the bigger companies that were start ups during economic troubled times.

  1. GM
  2. Microsoft
  3. Disney
  4. HP

General Motors

General motors started during the panic of 1873, and look at where they ended up.

Disney

Disney started up during the recession of 1975

Microsoft

Microsoft started during the recession of 1923-1924.

HP

HP started during the great depression

What Do All These Great Companies Have In Common

All these companies realized that consumers didn't stop spending money, they just looked for better deals. The companies that could provide them, won the customers and the loyalty remained after spending picked up.

They also acted like there was no problem, like they had money to spend. They didn't sit around waiting for demand to pick up for their product or service. They realized they needed to create demand for their product or service through successful marketing campaigns and advertising. They took their fate into their own hands, and prevailed.

You can do the same thing too. Look at your business, and then look at companies that thrived during the Great Depression or during other economic troubled times. Analyze what they did, then transfer that over to your business and create a successful marketing campaign.


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