This Article is About
small business marketing
music radio station
internet radio stations
networking platforms
relevant keywords
fun thing
social networking
marketing campaign
marketing tools
How Small Business Marketing Helps Local English Radio Station
Join 1000's of Authors at StreetArticles Today!

After a major facelift, Coastline FM online radio needed some promotion to announce its new look. The benefits of their small business marketing campaign are now being felt by this popular local English radio station after a few short weeks. So how is it done?

Article Writing

Articles like this one all help to give Coastline FM more exposure online. This is done by researching the relevant keywords or phrases and writing articles which include them. These keywords are the ones that people who are looking for internet radio stations type into their search box on Google for example.

Press Releases

Press releases are another way in which Coastline FM gains more listeners. As a local English radio station there is always something new to announce and this is a good way to do it. The station offers internet radio which is available 24/7 and this aspect can be worked into their press releases.

Forum Posting

Forum posting again announces their presence and attracts more listeners who often tell others about their new find. Word spreads very quickly through this medium so it is well worth the time and effort to check out local forums and leave comments where appropriate.

As a local english radio in Andalucia, Spain, the interests of its listeners is wide and varied. Therefore it is relatively easy to find local forums where people would be interested to know about all that Coastline FM has to offer.

Facebook and Twitter

I think everyone is familiar with Facebook and Twitter. These social networking platforms are a wonderful way for people to stay in touch with each other and pass on news and views. It is no different for business either and for a music radio station they are marvellous marketing tools.

By spending just a few minutes each day updating your friends and followers on what is happening builds new relationships with people. It is a fun thing to do and it benefits the radio station as a whole.

Video Marketing

Another part of their small business marketing campaign are videos. YouTube is the video channel everyone knows about but there are other video distribution networks too which should not be ignored. By submitting videos to several of these networks the Coastline FM message is spread far and wide.

The beauty of YouTube as a marketing tool is that being a social networking platform, Popluar videos get passed around. People tell their friends, subscribe to your channel and then others get to know about it as if by word of mouth. This is a great way for Coastline FM to get noticed more and more online.

The application of these and other various small business marketing techniques have helped this local English radio station enormously. It now gets wider exposure and in turn attracts more advertisers which is the core revenue of any music radio station.

Street Talk

No comments present
You May Also Like
Simple Small Business Marketing: Clarify What You Do
Marketing isn’t easy or fast, but it doesn’t have to be complicated. I know many entrepreneurs who have successfully marketed their companies without designers, copy-writers or supplemental staff to help them. Follow a few easy guidelines and you too can have simple marketing. Step One: Clarify. When you’re the one…
By: Celia Triplett in  Business  >  Marketing   Dec 12, 2011  
  Likes: 0

Online Small Business Marketing
Your small business will not be very competitive without online small business marketing. You have got to have the knowledge, tools, and the ability to take action for your small business to be successful in the internet marketing world of 2012. There are a number of small business owners that…
  Likes: 1

Small Business Marketing Strategy - 8 Steps To A Successful Marketing Strategy
Entrepreneur-a person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. You're an entrepreneur, one of the few who are willing to venture out and take the risks, and hopefully reap the rewards of your blood, sweat, and tears. But that can be a…
By: Caleb R. in  Business  >  Small Business   Feb 22, 2013  
  Likes: 0

Small Business Marketing And Restaurant First Nerja
Small business marketing has helped Restaurant First in Nerja to achieve their online marketing goals. In just a few short months this sophisticated restaurant on the outskirts of this popular seaside town is unmissable in the search engines. This article sets out to demonstrates the power of local internet marketing.…
By:  in  Business  >  Small Business   Apr 07, 2011  
  Likes: 0

Small Business Marketing For The Axarquia
Small business marketing is expensive when you add up all the costs. The difficulty comes in deciding where to spend your advertising budget for the maximum effect. This article sets out the case for local internet marketing and describes how you can cut your spending and get more clients and…
By:  in  Business  >  Small Business   Apr 04, 2011  
  Likes: 0

Small Business Marketing In Malaga
I have been advising people about their small business marketing in Malaga for a number of years. One aspect that has stood out is that most people do not know the value of writing articles like this one. The princples outlined here apply not just to my area or any…
By:  in  Business  >  Small Business   Apr 06, 2011  
  Likes: 0

The Benefits Of Article Writing As Part Of Your Small Business Marketing Strategy
The are many benefits of article writing online that you can adopt into your small business marketing strategy. The benefits start by giving an introduction to your company leading to branding. Another important aspect is your customers can find you online through a myriad of different search terms or keywords.…
By:  in  Business  >  Small Business   Apr 06, 2011  
  Likes: 0

Small Business Marketing On Finding The Right Keywords
Most business owners that I have come across in small business marketing do not understand the importance of keywords. Why should they? They are ordinary people who go to work and get on with their business, leaving the running of the website to someone else. But ignoring finding the right…
By:  in  Business  >  Marketing   Apr 05, 2011  
  Likes: 0

Small Business Marketing Success For Bugatti Manifolds
Graham Smart is an engineer and blacksmith. He is a supreme craftsman when it comes to custom manifolds for sports, vintage and classic cars. This is a local business that never thought of using the internet to attract more clients. He now uses a small business marketing service to attract…
By:  in  Business  >  Small Business   Apr 13, 2011  
  Likes: 0

Small Business Marketing Helps Coastline FM Radio
Opposed to many online radio stations, Coastline FM employs real live presenters for the greater part of the day. Coastline FM gives its audience the sounds of the Costa del Sol online. Yet it needs to get their website noticed online. They do this with the help of small business…
By:  in  Business  >  Marketing   Feb 03, 2011  
  Likes: 0

Small Business Marketing In Spain
Small business marketing in Spain is in its infancy. When I talk to local business owners here they seem to think I am crazy or that I just landed from another planet. Sometimes both. This does seem to be the case in my area at least but I am willing…
By:  in  Business  >  Marketing   Apr 04, 2011  
  Likes: 0

Local Internet Marketing Services
Local internet marketing services, what they can do for you and what they can do to you. As you read this article right to the very end, you will begin to feel the extent and depth of the market you are getting into. This will not scare you. Instead, it…
By: Octavien in  Internet and Businesses Online  >  Internet Marketing   May 13, 2011  
  Likes: 0

Hulu, Pandora, Twitter, China And the Internet
It's amazing what's going on in the West with the internet these days. I seem to find about these things about six months to a year afterwards because I'm in small-town China and have been for about four years now. Don't get me wrong, China's great. There's lots of things…
By: Rodders Gillam in  News and Society  >  International   Apr 11, 2012  
  Likes: 1

What Would Life Be Like Without Today’s Technology? Today’s Book Readers
I absolutely love technology. It has impacted my life profoundly. We all have to have some level of entertainment in our lives. Whether it is watching TV, movies, or reading a book. We have gotten use to having access to many forms of entertainment instantly by being connect to the…
By: RGD Jr in  Arts and Entertainment  >  Short Fiction   Nov 24, 2011  
  Likes: 0

Vimtag HD Vt361 Wireless Monitoring Security System
Homeowners want to do everything possible in order to protect their homes. The Vimtag HD VT361 is a security camera that lets you stay home virtually even when you not actually home. Wi-Fi Connectivity This Vimtag security camera has a 100% Wi-Fi connectivity. With the use of this camera, you…
By: Aiden Daniel in  Business  >  Small Business   Jun 07, 2016  
  Likes: 0

Article Views: 2178    Report this Article