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How Small Business Marketing Helps Local English Radio Station
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After a major facelift, Coastline FM online radio needed some promotion to announce its new look. The benefits of their small business marketing campaign are now being felt by this popular local English radio station after a few short weeks. So how is it done?

Article Writing

Articles like this one all help to give Coastline FM more exposure online. This is done by researching the relevant keywords or phrases and writing articles which include them. These keywords are the ones that people who are looking for internet radio stations type into their search box on Google for example.

Press Releases

Press releases are another way in which Coastline FM gains more listeners. As a local English radio station there is always something new to announce and this is a good way to do it. The station offers internet radio which is available 24/7 and this aspect can be worked into their press releases.

Forum Posting

Forum posting again announces their presence and attracts more listeners who often tell others about their new find. Word spreads very quickly through this medium so it is well worth the time and effort to check out local forums and leave comments where appropriate.

As a local english radio in Andalucia, Spain, the interests of its listeners is wide and varied. Therefore it is relatively easy to find local forums where people would be interested to know about all that Coastline FM has to offer.

Facebook and Twitter

I think everyone is familiar with Facebook and Twitter. These social networking platforms are a wonderful way for people to stay in touch with each other and pass on news and views. It is no different for business either and for a music radio station they are marvellous marketing tools.

By spending just a few minutes each day updating your friends and followers on what is happening builds new relationships with people. It is a fun thing to do and it benefits the radio station as a whole.

Video Marketing

Another part of their small business marketing campaign are videos. YouTube is the video channel everyone knows about but there are other video distribution networks too which should not be ignored. By submitting videos to several of these networks the Coastline FM message is spread far and wide.

The beauty of YouTube as a marketing tool is that being a social networking platform, Popluar videos get passed around. People tell their friends, subscribe to your channel and then others get to know about it as if by word of mouth. This is a great way for Coastline FM to get noticed more and more online.

The application of these and other various small business marketing techniques have helped this local English radio station enormously. It now gets wider exposure and in turn attracts more advertisers which is the core revenue of any music radio station.


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