Small business marketing has helped Restaurant First in Nerja to achieve their online marketing goals. In just a few short months this sophisticated restaurant on the outskirts of this popular seaside town is unmissable in the search engines. This article sets out to demonstrates the power of local internet marketing.

Marketing A New Website

A new business website is your shop window online. When a new website is launched it needs to be marketed or there will be very few visitors. Just like the business itself, it is brand new, and therefore it has to be nurtured and encouraged to climb up the page ranks so that it will be seen by as many people as possible. This is done using press releases, article writing and distribution, videos and a whole raft of other online activities. These produce one way back links to the website that push the website onto the first page of Google for example. That is the goal. When these small business marketing strategies are employed "en masse" the effect is quite phenomenal. It is possible to dominate the first page of Google and other search engines for any given relative keywords.

Restaurant First Succeed with Small Business Marketing

Restaurant First is a new venture for owners Simona and Tina who successfully ran a smaller establishment for twelve years in nearby Torrox Costa. As with any new business it is crucial to attract new customers. Alongside their traditional newspaperand magazine advertising, which we all know is expensive, this innovative pair built on the local internet marketing they had running for their old restaurant, El Quinto Pino.

This Nerja restaurant competes with somewhere around 450 other well established restaurants and bars in the town. Many of these have a strong online presence and the aim of their small business marketing campaign is to beat the competition for those coveted first page Google positions. That they have achieved, in many cases, with multiple first page entries. This type of online domination makes them unmissable by people looking to dine out in Nerja.

The Cost of Small Business Marketing

Small business marketing is free if you do it yourself. There are thousands of websites that you can visit giving tips and advice on how to write articles and press releases and how to publish them effectively. Social marketing through sites like Twitter and Facebook is also free. It just takes time to set up your accounts and to maintain them.

The time factor can be a problem. The alternative for busy business owners and restaurateurs like Simona and Tina is to hire a small business marketing expert. When you get results such as they enjoy it makes sense to leave the hard work to someone who provides the same level of quality service and value for money as they give themselves at Restaurant First.