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Graham Smart is an engineer and blacksmith. He is a supreme craftsman when it comes to custom manifolds for sports, vintage and classic cars. This is a local business that never thought of using the internet to attract more clients. He now uses a small business marketing service to attract customers from far and wide. This article highlights his success.
A Little History
Graham sold his highly successful exhaust manufacturing business in the UK a number of years ago and moved to Andalucia, Spain. A lifelong devotee of classic and sports cars, he was happy to carry on producing Bugatti manifolds, brooklands silencers and other handmade manifolds for his loyal customers. However as the years past and because he was no longer at the hub of the sports car world at Bracknell, the work dried up. This was when he discovered small business marketing. Since then orders have gradually increased year on year.
Bugatti Manifolds
Building custom manifolds for Bugatti motor cars is a very specialist area. The owners of these beautiful cars are connoisseurs. They are enthusiastic about having the best precision hand made manifolds and exhausts for their vehicles. But if you were the owner of such a vehicle where would you find a specialist to build a manifold or exhaust system?
Apart from collectors magazines, the internet is the place most people go and that is where they find Graham. He dominates several pages on Google for various search terms. Once they get in touch, they find that he has original drawings for several Bugatti manifolds from which he has made the jigs and makes the manifolds.
Sports, Classic and Vintage Cars
Graham has always loved speed and sports cars. His passion continues unabated. As a lifelong exhaust and manifold expert he still enjoys making systems for all types of cars from Alvis to MG's. As more people have discovered him online so his order book fills even for quite obscure projects.
Artistic and Ornamental Blacksmith
As well as exhaust and manifold building Graham is an artistic blacksmith. He has received commissions for sculptures in steel, for many interior and exterior household adornments as well as large scale architectural features. This of course, is a welcome spin off from his exhaust manufacturing.
Small Business Marketing Provides More Business
The local economy around Graham, like many other places these days, is in poor shape. Therefore it makes sense to look elsewhere for business. Graham now gets a good proportion of his current business through his small business marketing efforts.
The online presence that Graham and his website, Bugatti Manifolds hold on several first pages of Google, give him the optimum opportunity of being found and getting more business for his custom manifolds. This is the type of success a small business marketing plan produces.
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