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digital signage
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Stay Up - To - Date: Making Your Food Trailer More Digital
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Stay Up  -  to  -  date: Making Your Food Trailer More Digital

Looking for more ways to ramp up your food trailer's presence on the streets? Now you can, and what's best is that it's not that costly. Integrating digital signage and digital menu boards into your food trailer business is a great way to stay ahead of your competition, and appear even trendier and modern. With your re-purposed buses, trucks and trailers you can add a bit of flare by hitting the streets with digital signage. It allows your truck to display menus in a dynamic and fluid fashion.

Here are a few reasons to consider using digital signage in your food truck business:

Your menu can change on the fly. Do some items sell better in one location over another? Is there a competitor nearby that you want to go head-to-head with on one particular item? Using a digital signage board allows your catering truck to switch out menus for different occasions, locations, specials, or meal-availabilities; you can create something that's relevant wherever you are and for whomever you're serving.

Your menu can be more interactive. As a food vendor, you're already down an inside seated dining area and the entertainment that may accompany a traditional restaurant experience, such as a pianist or jazz band. But this doesn't mean you can't entertain your guests. By using digital signage, you can connect electronic game consoles to your vehicle's digital board for your customers or customers' kids to interact with while they wait for their meals. A popular food trailer based in San Diego, Eat At Recess, features an Xbox Kinect and Blu-ray player connected to its NEC high-brightness display on their digital signage boards.

You can use your digital signage board as an additional marketing tool. Since your menu board is dynamic, you can easily switch displays from your menu to your brand or logo to information about the company. These little display changes will attract new customers to the vehicle and give them something to read for entertainment. You can also post marketing messages up on your board such as, "Like our Twitter page and your next meal is 10% off." By doing this, you can instantly build an online community of followers, and you will be able to give the customers immediate satisfaction and results as well.

Customers can look at the menu in the way that they want. Depending on your digital signage platform, it may be possible to set up your menu as a touch screen application in which customers can choose to only view certain sections at the menu at a time. For example, on a regular print menu your food truck may divide up the menu's sections by appetizers, entrees, desserts and drinks; however, with a touch screen digital signage menu you may decide to break the menu into more nontraditional sections depending on your target market, such as "lite options" (appetizers and mains with fewer calories/lower fat content), "hearty choices," "combo deals", and so on. You can even post your menu with two or three language choices in diverse locations.

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