The are many benefits of article writing online that you can adopt into your small business marketing strategy. The benefits start by giving an introduction to your company leading to branding. Another important aspect is your customers can find you online through a myriad of different search terms or keywords. The fact that article writing is free and provides back links to your website is a further consideration. So all in all, it worth adding this useful strategy to your marketing arsenal.

Brand Your Business

Article writing allows you to let people know all about your local business. You can inform them of aspects that they may never have thought of, thus arousing curiosity and perhaps a visit to your website. Give them plenty of information and in this way you will develop some goodwill and already start to brand yourself.

As you write more articles and distribute them across the internet so your circle of influence expands. People will recognize your company and talk about it to friends and colleagues. There is nothing like word of mouth to spread the word and all you have to do is get the ball rolling. Soon your local business will be branded.

Keyword Your Articles

With article writing as a part of your small business marketing strategy you can use many different keywords and search terms. This way your potential clients and customers will find you from many different parts of the internet. It is quite amazing how people find you for different keywords and sometimes quite obscure searches but they won't if you don't let them know you are there!

It is not much use having website visitors who are not interested in your goods or services. The more keyworded your article writing is, the more targeted your vistors you will be and the more likely they are to do business with you.

Back Links For Higher Page Rank

With each article you will have a link directing readers to your website. It could be in the article itself or in an author resource box. These are one way back links and will send your website climbing up the rankings in Google, Yahoo, Bing and other search engines. This is an off page search engine optimization process. Over time will enormously benefit your website and ultimately your business and its profits.

When creating your back links you will make anchor text link. This is a small business marketing strategy where you link your keywords to your website or specific webpage on your site.

Conclusion

Article writing does take some time and effort but it does benefit your business. If you have not tried it yourself, then I recommend you do so as soon as possible. It is free and a well written quality article will be around for many years to come. It will be working to send visitors to your local business for just a one time effort.

If you feel this is too much for you to start with or would simply like some help to get started, look for a small business marketing expert in your area for advice, You will be glad you did.