Facebook is popular and a site that most everyone uses, but does FB marketing work? Is it really beneficial to throw your hat into the Facebook marketing ring? If you are still unsure of the power available if you market your business on Facebook, I hope to help change your thinking. There is value to using Facebook and the clear answer to the question, does FB marketing work is, "Yes!"

Notice the following stats (taken from the Facebook website):

• There are a billion active monthly users (as of October 2012)
• Over 80% of those users are in the US and Canada
• There are over 500 million active daily users (as of September 2012)
• Over 600 million of the monthly users use a Facebook mobile product

You see, Facebook is too large of an entity to ignore in your marketing strategy. A billion users screams for your attention. If you owned a store and had 500 million people walking by your doors every day, you would find a way to reach them. Think about it, 500 million people use Facebook in some form or another every single day. What are you doing to market your business on Facebook in order to reach those millions of people?

Create and Execute FB Marketing Strategy

If you are going to market your business on Facebook, you will need to create a marketing strategy. Begin looking at all of the potential opportunities with the Facebook platform to market your business and create a plan. Once you have created the plan, execute it. Don't keep waiting, or nothing will be done. Create and execute FB marketing strategy today!

FB Marketing Ideas

• Build a following (i.e., people liking your Facebook page)
• Make your posts count - You only have a few characters and limited posts to make an impact...make it count. Be creative and use well-done graphics.
• Offer sales, specials, coupons, and whatever else will drive traffic - Utilize your posts and page profile to share these deals.
• Require a "like" in order to open a current coupon offer - This is very effective to building a following. Advertise a coupon on your website or other form and then require the user "like" your page before accessing the coupon.
• Start a blog - Open a blog on your website and share all new posts on your Facebook page. This will allow you build awareness about your product, service, cause, and industry as well as build customers.
• Advertise - Obviously this will cost you some money, but it may be worthwhile for you to advertise on Facebook.

Does FB marketing work? Absolutely it does. You must be willing to put in the research and time that it will take to move forward and make it work. However, you can't afford to miss out on reaching the millions of users on Facebook!