This Article is About
google yahoo
facebook
photography business
google
exact type
wedding photography
wedding planning
adwords
good friend
photographer
Facebook Advertisement Costs - How It Works
Join 1000's of Authors at StreetArticles Today!

Facebook Advertisement Costs  -  How It Works

Facebook Ads are a unique alternative to the various other Pay-Per-Click (PPC) providers such as Google, Yahoo and Bing. What makes Facebook ads different is it is not driven by keywords.

When using Google Adwords, for example, you know exactly how much you will PPC for each keyword you are listed under. However, since Facebook doesn’t use keywords, Facebook advertisement costs are much more fluid and different. Here’s why.

When you are using the Facebook Ads platform you are able to determine the exact demographic of persons you want to see your ad. This is much more powerful than only using keywords because you have no idea the TYPE of people that are searching under that term. The best you are doing is speculating at that point.

I have a good friend who has his own photography business. He specializes in Engagement and Wedding photography. Using his business, as an example, here is precisely how Facebook Ads can greatly impact his business.

After my friend creates his ad he can select the exact type of people that will view it. Here is what was selected…

People that live in Iowa

• Between the ages of 18 and 34

• That have been engaged for less than 1 year and

• Those that have been engaged for less than 6 months

There are 1.7 million people living in Iowa on Facebook. By using the above criteria he is now able to have his ad shown to only - 18,040 - people, but these are HIGHLY TARGETED and RELEVANT people who will be getting married soon and, more than likely, needing a photographer.

The above criteria can be changed at any time. Say he feels that the people that have been engaged less than 6 months are better candidates. This would be because they are early in the wedding planning process and are more likely to NOT have booked a photographer yet. He can certainly remove the "engaged for less than 1 year" option and just stick with those "engaged less than 6 months".

Thinking of it, by sticking with those only "engaged less than 6 months", he has the chance of also meeting many couples that still need engagement photos done as well. Now he has earned their business with an engagement session and can easily parlay that into booking their wedding later on.

If he decides to go with only those "engaged less than 6 months" the new number of people seeing the ad drops to - 10,480 - . It is smaller, but as mentioned above there is a greater chance of booking BOTH an engagement session and wedding.

If this ad were run today, with the above criteria, he would pay a MAXIMUM of $0.70 per click. Again this is the max. More than likely he will pay less than this, but at least now you can figure out a daily spend limit based on the maximum cost per click.

The PPC is generally based on the audience criteria you select. The more specific you are, generally, the higher the PPC.

Despite paying a slightly higher cost it comes at a good price. Since your audience is super specific you will not be worrying about unqualified people clicking your ad, wasting your time and money.

By running this ad my friend now has a chance to immensely increase business. Sure not every person that clicks will call him, but he will certainly be fielding more inquiries and be that much closer to booking a shoot.

I have barely skimmed the surface and the power of Facebook Ads. There are numerous Facebook Advertising Guides that go into even more detail about how to set up successful ad campaigns.

Facebook Ads really is one of the best Facebook marketing apps around. The ability to precisely pin point your audience makes it a game changer.

Finally, Facebook advertisement costs are, generally, cheaper than what you will find with Google Adwords and similar keyword based ad providers.


Street Talk

good one

Reply
  about 9 years ago

that was really interesting. I think i'll look into advertising on facebook now :)

Reply
  about 9 years ago

Glad to hear it! It is a great way to connect with your audience and having the ability to narrow that audience down to a very specific group does wonders.

Reply
  about 9 years ago

Interesting points. I did not know that you could be that targeted with Facebook ads. Good, helpful info. I will certainly keep this in mind.

Reply
  about 9 years ago

James this is one of the best Facebook articles I have read, I learned a lot from this, and it has given me some ideas on where to spend my next advertising dollars

Reply
  about 9 years ago

Great! I am really glad it was helpful. I hope my photography friend gives this a shot. I have had decent success with FB Ads.

Reply
  about 9 years ago
You May Also Like
Tips for Writing Great Content
Be uniqueOne of the best practices to always keep in mind when writing content to be published online is to be unique. No copying, plagiarism, or “borrowing” content from other websites. When you write content that you want people to find in the Search Engines (like Google, Yahoo, Bing), you…
By: Carson in  Writing and Speaking  >  Writing Articles   Nov 10, 2011  
44
  Likes: 47

Does Swagbucks Work?
If you are reading this article, I am assuming already that you know what Swagbucks is, and just want to know does it work. However, on the off-chance you have stumbled upon this article some other way, I will give a brief introduction to it now. What Is Swagbucks Quite…
By: Dom Wells in  Internet and Businesses Online  >  Affiliate Revenue   Feb 02, 2013  
15
  Likes: 17

What Does It Take To Find Profitable Keywords?
With Google suspending all API accounts last year, the keyword tool industry has been thrown into turmoil. Trying to find profitable keywords with even some of the most highly regarded keyword tools has been proving to to be a nightmare. If they relied purely on the data provided by Google…
By: Craig Dean in  Internet and Businesses Online  >  SEO   Jun 03, 2012  
0
  Likes: 1

Pay Per Click Training - What You Should Know Before Wasting Your Money?
Pay Per Click is a very popular way to increase your web site traffic. This will increase leads and customers, locally or across the world. If you have a particular product or brand, then if used correctly, a pay per click advert can bring you a wealth of good quality…
By: Jason Rainbird in  Internet and Businesses Online  >  PPC Advertising   Feb 27, 2013  
1
  Likes: 0

Moving to California
The land of the largest, the tallest and the oldest trees, California is considered to be the most populated state of the United States of America. The presence of the Silicon Valley, a booming entertainment industry and its prosperous economy has made many people to consider the option of moving…
By: william kadutzi in  Real Estate  >  Moving Relocating   Jul 25, 2011  
0
  Likes: 0

HOW TO BUILD A GREAT ONLINE BUSINESS
The economic recession has affected almost everybody. To overcome the situation most of the people are looking for alternative ways to earn money with the help of computer and internet. With a small capital investment one can start a Great On-Line Business on full time or even on part-time basis…
0
  Likes: 1

Is Search Engine Optimization Worth It?
Is search engine optimization really worth it for my business? This is the question that so many business owners have been asking themselves after receiving that sales pitch over the phone or in person. There are several thing that you should find out before hiring anybody to handle the search…
By: J.Roth in  Internet and Businesses Online  >  SEO   Oct 03, 2011  
3
  Likes: 5

Keywords Your Key to Internet Marketing Success
Have you ever wondered what a keyword is and why it is called that? Keywords are your key to Internet Marketing success, it is that easy or difficult as the case may be. The name comes from the fact that the search engines such as Google, Yahoo and Bing etc.…
  Likes: 25

Should You Hire An SEO Marketing Consultant?
An SEO marketing consultant can be regarded as an advertising agent on the internet. Their main work involves tweaking and sprucing up websites to make them search engine optimised. This means seeing how they can improve your website to make it rank higher on search engines such as Google, Yahoo…
By: Nadia in  Internet and Businesses Online  >  SEO   Apr 02, 2012  
0
  Likes: 0

Google Looks to Buy Hulu, Will We Be Able to Watch Hulu In Canada?
Everyone is looking at Hulu now, and big companies like Google, Yahoo, AOL, and Amazon are all rumored to be in competition for the site. While these are just rumors, it is true that Hulu is up for sale, that for users in Canada, change, may mean something good. Hulu…
By: Rodders Gillam in  Arts and Entertainment  >  Movies TV   Apr 08, 2012  
0
  Likes: 0

How To Perform Keyword Research for Your Article?
Learn keyword research strategies that your competitors don't know about. Do not ignore this first phase of your investigation when writing your article. It is crucial for your success in the Internet marketing business.
By: Iris in  Business   Jan 24, 2011  
0
  Likes: 0

How to Build A Web Page
The internet is huge. Compared to 1995 when there were aprox. 15,000 domains registered, today there are about 350 million registered domains. No one knows exactly how many websites are on the web right now (not all domains are being used) but the fact is the internet continues to grow…
By: Greg Travis in  Internet and Businesses Online  >  Affiliate Revenue   Jul 27, 2011  
0
  Likes: 0

Get High Ranking With Quality SEO Services
The last decade has gone through immense changes in terms of technological advancement. With the development of the World Wide Web, more and more people want to open a business of their own to sell services and products. These individuals are now using the internet as a medium of marketing…
By: topyred in  Internet and Businesses Online  >  Web Design   Jan 04, 2013  
0
  Likes: 0

How to Make Money Through Online Businesses
Now-a-days making money by working from home has become very popular. There are many tips available to make money online for beginners. Not just housewives but most people prefer working from home and make their living. The option for working online and the money earned from it is also increasing…
By: Charles4 in  Internet and Businesses Online   Nov 28, 2011  
0
  Likes: 0

Buy Traffic For Website - 5 Ways
There are a couple of places to go to buy traffic for your website. I will list them below.Search EnginesOne of the most common ways to buy traffic for your website is using what is called Pay Per Click or most commonly referred to as PPC. If you ever searched…
By: Thomas H in  Internet and Businesses Online  >  Traffic Building   Nov 06, 2011  
0
  Likes: 0

Article Views: 2314    Report this Article