Social media seems to have arrived for the Internet Marketer. Home based business owners have many avenues to promote their blog or website in every direction across the web. Some sources are better than others but it makes sense to discover what social media can do for your business.

Whether you're in a brick and mortar business or strictly an Internet Marketer, there's advertising and promotion resources widely available. It's more a challenge to discover what will work for your business rather than where are the sources that drive social media. Some social media resources are well known while others are obscure with little value. Maybe some will grow over time and be worthwhile as a business resource.

You may be asking what is so important about using social media. Communications, interactive dialogue is our goal as Internet Marketers. In many areas we find that communication between organizations, individuals and communities have turned into social media connectors. It's hot, used by many, worth knowing how to use it in your business as a valuable tool for interaction with your contacts list of friends, neighbors, business associates, customers and prospective customers, too.

However, don't discount all the other means of contact with your customers and prospects. You can write articles like we do, email on a regular basis, use direct mail, follow-up with thank you phone calls. Think about what your customer needs, wants, that you can provide. Can you offer discounts like some are doing everyday through email contact? Discounts, special services are low balled daily to beat the competition.

In your marketplace today you have to be alert to challenges offered by your competitors or get left in the draft of a new player, suddenly trying to take your business. Sometimes you'll see loss leaders or something free to get the attention of your customer. Everyone wants what they don't have, your customer.

Never say "I'm not going to do that" or you may discover your business has moved on to a competitor willing to meet the competition or offer their own enticing bonus. Customer loyalty is awesome but tight money has brought out many bargain hunters who'll switch to a new vendor of services.

Ask yourself if your customer service is exceptional. Are you staying in regular contact with prospects as well as your regular customer? Do you call and make sure your personnel are meeting customer expectations? It's one thing to think "all is well" but another to call and make sure your customer is pleased with your service.

Don't get comfortable believing your customer will always be. Everyday there are defections, jumping from one service to another, often for minimal reason or no reason at all. Usually, the reason you lose customers is because you failed to stay in contact, lack of focus, interactions that should be a given. Never believe that your business is guaranteed, your customer will never change vendors is only a dream, not reality for any of us.

As usual, we encourage business owners to have a Plan B as a good business decision. Multiple streams of income should be the dream of everyone. Learn how and enjoy the benefit of real security with us.

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