In today`s world, about fifty percent of businesses depend on social media as a primary tool to attract customers. It is important to have social media marketing for your business to promote sales by turning prospects into buyers. Though social media marketing is a complex process, when done right, it can give huge returns on investment to businesses of all sizes and amazing results.

Make your business trend on social media

Create a fan - The ultimate goal for any social media marketing is striving to make a fan into a customer. The first goal in the social journey for any business is to get a fan, if you are using facebook as a platform. If you are posting messages of your brand, this will be the first interaction with the user on this platform.

Great posts - You begin a relationship with your fans through your posts. The posts should have content that is interesting, insightful, and motivating to take some action. If your content is great, then they will come to you for more. You must take steps to build good rapport and give empathy to the users. This will induce them to buy from you.

Monitor your fans - Then you have you evaluate your position by checking whether your fans have checked on your product or tried to find out about your brand. You need to monitor your brand mentions and insights. Handling various queries from your fans and customers is very important. You need to treat your customer well for them to remain loyal to your brand or make a choice to buy from you.

Good posting strategy - Marketing metrics show that 60%-70% businesses sell their products or services to existing customers. By using a good posting strategy, you can build a loyal customer base.

You need to reach out to your customers. You need to speak with them and interact on a personal level to make your brand approachable and relatable.

If you are trying to build awareness for your brand, you can check for new fans and engagement with existing customers through the amount of likes, shares, comments and clicks received for your posts.

Visual content - Video content takes the social world by storm. EMarketer research says that people are watching videos for five hours. Posting visual content is a great way to market your product or create awareness. You can use short video content from Blab and other apps like Periscope. Posts with graphics are gaining more attention. Tweets with images get more clicks.

You can also use text posts, share insightful facts in your content. Real life incidents will make your content interesting.

Use Influencer Marketing -You need to market your business or brand with a group of supporters and brand ambassadors and get active with them on social media. By sharing their content, responding to them, interacting with them, you are building rapport with them.

Call to action - Use a call to action always in your posts.

If you are running a business in Dubai and want to promote your brand on social media, then you must hire a social media agency Dubai to promote your business. They will use their marketing strategies across social media platforms for your business growth and success.