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How To Market Ios Apps Through Social Media
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How to Market Ios Apps Through Social Media

So, you’ve created an app for Apple’s iOS and are trying to sell it through the app store. The first hurdle that you will come across is the large number of other apps that are out there, all competing for the same audience. While your app may be better than some of these, or even most of them, users do not know this without actually downloading and trying your app.

The best way for people to find out about your app is through the listings on the Apple store, such as most popular apps, or best new apps. The problem is that your app has to be somewhat popular to even get onto these lists in the first place. So, how do you go about it?

The first step is capturing Apple’s attention. Apple showcases a range of apps as they are released, so you need to find a way to impress them. There are lots of different approaches you can use, but generally speaking you want to make your app different than anything else that has been released recently. This might mean using an innovative interface, having a unique or unusual app, or containing a large number of features.

However, Apple isn’t the one who will purchase your app, instead it is the users themselves. This means that you need to make people interested in your product. Social media is a very powerful tool for achieving this, because it allows you to communicate rapidly with a large audience. One of your first step might be to create a page about your app on any social networking site that you can think of and also create a website for it.

Through social media, you can interact with potential users, providing them with more detailed information about the app and convincing them that it is worth purchasing. An important component about social media is that it gives people the ability to ‘share’ or ‘re-tweet’ your posts to people that they know. This lets word about your app spread rapidly.

If you are trying to figure out how to market iOS apps another approach is blogging. There are a lot of people who blog out there, many of whom have a large number of followers. If you can find bloggers who are likely to be interested in your app, then you can ask them to review the app, possibly even providing them with a free copy. This will get information about your app out to their readership, and perhaps help you to increase profitability of your app business.


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