How To Measure Your Social Media Platforms
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Social media measurement is very important for businesses. Using the services of Crowdbabble will help businesses measure their social media platforms across the board. The social media measurement will let you analyze the social media platform’s engagement and follower growth.

Introduction

Measuring social media is becoming an important aspect to any business, especially new and small businesses. All major social media platforms such as Facebook, Twitter and Instagram provide access to social media measurements but the information provided through the platform is not enough for small businesses to use because Instagram does not have any access to the data unless you use another third party app and Facebook and Twitter do not store historical data. When you use services from Crowdbabble, it will allow small businesses to measure their socialmedia performance for all social media accounts. When you use Crowdbabble, you can measure any user’s historical performance of socialmedia accounts for Facebook, Instagram and Twitter, which is a good way to measure up your competitors. When you use the services of Crowdbabble,you are providedwith a low cost analytics tool that is going to measure your social media by providing you with robust measurements that are automatically tracked down for you.

Engagement

Engagement is the social media measurement for the number of likes and/or comments received over the number of followers you have on different social media platforms. If you really want social media measurement to work the way it is meant to work, it is very important that you measure engagement. For example, on Bernie Sanders’ Facebook account, he has an engagement rate of 77.3%. The Bernie Sanders Facebook account has 3.8 million fans and nearly 3 million of the fans are engaged with his Facebook account. Engagement rate is a very important part of social media measurement because it shows you how much of the social media content people are interacting with, and not just those skimming it over. If you have a higher engagement rate, it is going to help your small business reach more people.

Follower Growth

It is important for businesses to understand how much their fan pages aregrowing on their different social media platforms. You do not want to have a social media account that is not growing because it kind of makes the page useless. One of Crowdbabble’s services is how it measures follower growth of social media accounts. Follower growth is not historically available on social media platforms but Crowdbabble will manually capture the information for you. For example, Bernie Sanders’ Facebook page has grown over 6.9% over the last two weeks. Marketers and brand managers can measure their social media growth so they know what types of things they need to do more of or less of to get more followers.

Story Distribution

Facebook has a lot of ways to post and share content but it is not easy to measure which types of content does better. The services of Crowdbabble will allow you to split the measurement of each content type and see what type of growth is involved in each. Mostly shared photos, videos and links will each have a measurement growth for the type of engagement received. By measuring growth, it will help you understand what type of content your audience likes and wants to see more of.

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