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Small Businesses: How To Work Twitter To Your Advantage
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Let’s face it, the numbers of people who have opened twitter accounts is absolutely phenomenal. Ok, not everyone will be using their accounts and the amount of time people spend on twitter will vary considerably, but however much the detractors may want Twitter to go away, it isn’t going away just yet and there are every signs that it’s usage will grow for some time to come. People who sneer at Twitter, without investigating its possibilities are missing a trick, because if you work out how to work twitter to your advantage it can be used to enhance your business.

In the UK Twitter has been very much in the news as judges have criticised Twitter users as the name of a famous footballer and his alleged extra-marital affair has been bandied around . Instead of trying to smother twitter, the person concerned might have been better advised to learn how to work Twitter to his advantage. Many stars have worked out how to work Twitter to their advantage such as Lady Gaga and Justin Beiber, keeping in touch with their devoted fans around the world drip feeding them little bits of information about what they’re up to. Lady Gaga has now been named as the most influential celebrity in the world, knocking Oprah Winfrey off the top spot which she had held for the last four years, partly because of her influence on social networking sites including 10 million Twitter followers.

Of course it’s not just stars who know how to work Twitter. News organisations are beginning to realise just what an impact it has on their industry. When Japan was struck by the devastating earthquake earlier this year, the news swiftly spread around the world not through the media organisations but through Twitter. Many ordinary people know how to work Twitter and get information out very quickly.

If you’re a small business with limited resources then learning how to work Twitter effectively could provide numerous opportunities to raise awareness about the products or service you offer and build a real brand presence on the internet in a global market with very little financial investment.

Twitter provides opportunities to:

  • Promote products and services.
  • Provide current customers with tips
  • Share knowledge with customers
  • Track what customers are talking about and gain competitive intelligence.
  • Engage with your customers by retweeting and sharing their information.
  • Provide up-to-date information on services or products
  • Participate in industry conversations
  • Gain instant feedback on your products or services
  • Ask and answer questions.
  • Drive further traffic to your website
  • Improve your SEO (Search Engine Optimisation) for your website by tweeting links
  • Promote your blog
  • Make major announcements about new products or services.
  • Share the human side of your company

These are just some of the examples of how to work twitter to your advantage. It doesn’t happen overnight but with training and advice you can quickly make a substantial difference to your business.

Street Talk

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