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social marketing
pound weight loss
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obesity
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10 years
partnership
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Social Media Is Social Marketing – Obesity And Weight Loss
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Social Media Is Social Marketing – Obesity And Weight Loss

Obesity and weight loss! Let’s use them as a way to show that social media is social marketing.

First: social media used to get society to take long-term action against obesity. That’s social marketing.

Second: social media used to get society to take short-term action against obesity. That’s a fuzzy area.

Some say, “don’t confuse social media and social marketing.” There seems to be some controversy because there are people who would say both examples are social marketing. In my opinion, social media is social marketing, or at the very least it's growing to become that way. Maybe social marketing expanded? Maybe because social media gives the world a different look and feel. Social media becomes social marketing.

Let’s look closer:

1. Suppose you do a social media campaign. Your work is long-term and effective. Maybe your campaign is even effective enough to influence obesity on a global scale. Suppose you lead one-half the obese people in the world to a 10 percent weight loss. That’s an incredible result. Let’s call it a 10 year project. That makes your work long-term for the benefit of society. Your social media campaign is social marketing. Bravo!

2. Suppose you do a 90-day social media campaign. You team up with a non-profit in a partnership. As supporters mobilize, you find, “lose 10 in 90” resonates. You adapt.

Suppose you lead one-half the obese people in the world to a 10 pound weight loss. That’s an incredible result. But it was only a 90 day social media campaign. That makes your work short-term for the benefit of society… and the individual. It’s a fuzzy area as to whether your social media campaign is social marketing.

Okay, getting one-half the obese people in the world to lose weight from a 90 day social media campaign – or even 10 years – may very well be properly called science fiction. Obesity is a difficult problem. I mean, I know how hard it is to lose one pound… and yes, I realize most of the world measures in kilograms!

Still, by providing kind, generous support, you can make a difference for people suffering from obesity. Maybe your campaign is even effective enough to influence obesity globally and kindly.

But I want to make the point. If the first example’s an accepted, social media is social marketing situation? Seems to me that if you’re effective with the social media way of getting a non-profit partner and simply shortening time periods and setting specific goals you're still in the realm of social marketing. In which case the fuzzy areas recede and social media is social marketing. Shall we simply say that social marketing won?


Street Talk

I let the mirror do the talking. :) Thanks Cynthia

Reply
  about 8 years ago

Shawn, (laughing!) Thanks. Know what I suspect? That is only effective for very disciplined people. What's that old saying?? Denial is not a river in Egypt! blessings, Cynthia

Reply
  about 8 years ago

Congratulations!! You lost 48 pounds last year, that's fabulous. I've lost 50 myself, Shawn, but it took a period of years to do so. Best wishes keeping it off! stay healthy - blessings, Cynthia

Reply
  about 8 years ago

Cynthia, again I agree with you whole heartedly, but while reading your article a thought crossed my mind about obesity, I wonder why no one has ever attempted a campaign to get people to admit to themselves that they are actually over weight, before trying to convince them they must loose weight?

Reply
  about 8 years ago

Rob, Hmm. You are right! Perhaps that is a better starting point. For myself, while I did struggle with weight, "Always!" since I en;joy eating --- I lost the battle when I started going on steroids. Life saving. But each time, I'd gain a huge number of pounds. Oh, I worked hard to get it off. But would end up on the steroids again before finishing. Upward spiral:-) One that felt impossible! Now that I'm steroid-free I've been able to switch that direction. Still, each pound is difficult. Folks who gain more slowly and steadily don't have the shock factor. Perhaps they don't recognize? I suppose it's possible. blessings, Cynthia

Reply
  about 8 years ago

Heck, I always thought they were pretty much the same. I guess this confirms it. great article

Reply
  about 8 years ago

John, Thanks! Appreciate your feedback. blessings, Cynthia

Reply
  about 8 years ago
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