This Article is About
marketing plan
social medium
business page
amazing stuff
marketing 101
different components
social networks
wasting your time
younger generation
internet world
Social Media Marketing Plan For Business
Join 1000's of Authors at StreetArticles Today!

Social Media Marketing Plan for Business

What does social media mean to you and do you have a social media marketing plan for your business laid out? If you are unsure as to what I am getting at here I am going to help you understand the different components of social media in today’s Internet world and I am going to help you create a plan that you will be able to implement today.

Social Media Marketing 101

First off, in order to understand how to leverage social media for your business, you need to understand what the benefits are. To put things into perspective for you, I am going to provide you with some statistics as to just how powerful social media is and how much reach you are truly missing out on if your business does not have a presence on the top social networks.

(1) ⅔ of all adults are using social media. Yes, 66% and the younger generation is much higher, some statistics stating as high as 95% of young people under the age of 25 are on social media.

(2) Social Commerce (buying via social networks) is expected to grow to $30 billion within just the next 5 years.

(3) By 2015, brands can expect that 50% of all their revenue will be linked directly or indirectly to social media and social platforms. Amazing stuff!

So if you have be “shying” away from creating a business page on Facebook, creating a profile for your business on Twitter...or using Google Plus to drive additional traffic to your business, then you are truly missing out.

Your time is now.

How do you construct your social media marketing plan for your business?

The thing about social is that you can’t do a haphazard job and expect results. If you are not going to commit to being “present” within a social network, then you are simply wasting your time and energy.

Because of this I recommend that you focus within one social medium when starting out and then diversify once you become comfortable. The most likely choice for starting out would be to do one of the following:

(1) Create a Facebook Business Page

(2) Create a Google Plus Business Page

(3) Create a business Twitter account

Facebook has over 900 million users now and it is probably the best starting point for attracting user engagement. Like the other networks it is free and many business are effectively using it to accumulate “likes” which essentially are a list of interested people that you can get in touch with timely messages, offers, and new and valuable business information.

Once you have your business page set-up, then you can effectively start promoting your business page. There are several ways that you can do this, but a few easy ways to gain traffic and reach to your social profiles are:

(1) Add links to them from your website

(2) Advertise them via sponsered ads

(3) Run contests and challenges

(4) Engage and Internet with your audience

The last item is critical. If you are not an active user of social media and you think that having a profile set-up will “just do the work itself”, then you are in for a dissappointment. Social media gives you back what you put into it. It takes effort and an ongoing dialogue with your audience if you plan on seeing results from your social marketing efforts. The more you involve yourself within the social community, the more rewards (in terms of business) you will reap from your efforts.

This is just a brief overview as to how to use a social media marketing plan for your business. I hope you enjoyed this and do let me know if you have any questions, feedback or stories about your experiences with social media.

Street Talk

Great article Kyle on How do advertise. I like the methods that you have highlighted. I think that Running contests and challenges is the best method but rarely used!

  about 4 years ago

I recently joined WA. I'm through to course 3 and finding the training a very useful resource. Cheers!

  about 5 years ago

As a new member at street article am trying to learn alot from how you develop your articles, its great stuff. Thank you

  about 7 years ago

Your article is absolutely great with superb facts. Thanks, Kyle!

  about 7 years ago

Thanks for the information. I think these are exciting times for those in internet marketing. As your facts prove, internet sales are growing exponentially which can only be good news for those of us in the game.

  about 7 years ago

Awesome info. Am working on that as well! This internet marketing thing is a full-time gig! LOL I love it! Thanks for the info, Kyle

  about 7 years ago

Yeah, it definitely is. Glad you enjoyed this article and perhaps you should check out WA (check my profile) if you are interested in the Internet marketing.

  about 7 years ago

I have done the 10 day trial at WA. That is what has me here learning how to write. I think you did that! LOL Have to sell a cow to get the dough to do the subscription at WA. LOL I will be back there soon. Thanks for the heads up.

  about 7 years ago

Great article Kyle, I have to admit I've never felt 100 per cent comfortable using social media for a number of reasons, but I completely understand it's potential and am trying to overcome the reservations. Thanks for the information.

  about 7 years ago

Yeah, a lot of people don't feel comfortable "sharing" with the world, and that is OK. For business reasons, you should create an account even if the sole reason is for business and not to share your life story with the world.

  about 7 years ago

It's taking me a while to get results but I'm starting to see some action. You're right about the interaction. You have to be engaged to see results.

  about 7 years ago

Absolutely... and the more engagement that you evoke, the more often people will be coming back to your profile to see your activity.

  about 7 years ago
Joan S  

This is a good article Kyle. Thanks. I shied away from Social Media for the longest while. I have a personal, and business account with Facebook, and am about to do a fan page. I find staying on top of the communication is quite a commitment and difficult when you have many things going. I know it's important and it's even fun sometimes. Put up Pinterest boards and love it. Suits my visual nature. Hard to ignore the great traffic benefits.

  about 7 years ago

Yeah, you definitely have to pick and choose your social battles. I think that a lot of people that think they are doing "business" via social mediums like Facebook and Twitter just end up wasting their time. Productivity should be left to things that increase your business and if you are not seeing results, you either don't have the time or you may not be committed enough to it...and that is OK.

  about 7 years ago

This could have been written just for me. So far, I have avoided social media, but so far I do not have a specific business to promote. Presumably, you cannot open a business page or account without a business?

  about 7 years ago

This too is my question. Also, would promoting oneself as an article writer work?

  about 7 years ago
You May Also Like
Do You Have An Internet Marketing Plan?
Developing an internet marketing plan doesn't have to be hard. It's actually quite a simple task. If your goal is financial freedom then you most defiantly need an action plan. There are many ways to advertise your online business so before you can establish a plan of action. You must…
By: angie smith in  Internet and Businesses Online  >  Internet Marketing   Dec 15, 2012  
  Likes: 3

Internet Marketing Plan
Many people get into the internet business to improve their finances and to enjoy personal growth through the knowledge that they gain. But whatever the reason there must be some kind of marketing plan. Without a plan there can be no success. Firstly, you need to get a good education…
By: Juliana1 in  Self Improvement  >  Personal Growth   Apr 02, 2013  
  Likes: 2

Tips For Implementing Your Marketing Plan
My previous article Developing a Marketing Plan, outlined the ground work needed to put a plan in place. It does take some work, however you will be better off doing it at the outset as you just build it in the later years. Each marketing plan will be unique and…
By: Chris48 in  Business  >  Marketing   Feb 23, 2013  
  Likes: 7

Evaluating Your Marketing Plan
With our ever changing environment, we have to learn to change and adapt. Old ways of marketing are good as they have been proven to give results but adapting to the new trends keeps you up, with the leading market trends of advertising. Every good plan need to reviewed. Even…
By: Chris48 in  Business   Feb 23, 2013  
  Likes: 5

Home Based Online Marketing Plan - This Works!
A successful online marketing plan is not only possible it's unavoidable if you establish a few basic rules to live by. This article provides a mental roadmap to assure success for the aspiring home based online marketer.
By: JW Goddard in  Internet and Businesses Online  >  Internet Marketing   Feb 06, 2011  
  Likes: 0

An Internet Marketing Plan - Crucial To Your Success
Creating an online business can be confusing and at times seem impossible. Newbies are not alone here, some are marketers that have months even years of experience. Put yourself into position to succeed with an internet marketing plan or at least find a mentor to guide you. You'll save yourself…
By: Earl Thacker in  Internet and Businesses Online  >  Internet Marketing   Jan 24, 2012  
  Likes: 2

Find Ideas To Create A Strong Affiliate Marketing Plan
Anyone who allows themselves time to learn the ropes and has the focus to apply their lessons can find good money in affiliate marketing. Learn everything you can to ensure the highest profit margin. This article contains suggestions for you to use to start. When you begin affiliate marketing, register…
By: Enoch Jonsson in  Business   May 08, 2013  
  Likes: 0

Easy One Week Marketing Plan
Who isn’t searching for the simple means to delve into internet marketing? Well if you're searching for assistance in finding steps to make an earning online then you're fortunate to be reading this article. There's an excellent resource referred to as an easy One Week Marketing plan which could really…
  Likes: 0

PotPie Girl One Week Marketing Plan
If doing a search to learn about how to get started with affiliate marketing you may have run into the name PotPie Girl One Week Marketing Plan. Having been in the position of being new to marketing in the past she had decided to create a course for which a…
  Likes: 2

Social Media Engagement
It still puzzles me to find businesses that don’t use social media and more importantly, don’t think that it is necessary. As all marketing professionals know social media has now become an important part of the marketing plan and is included in many marketing campaigns. Companies should focus on creating…
By: Daniel Fisher in  Business  >  Marketing   Nov 26, 2012  
  Likes: 0

Social Media Marketing Strategy Plan
To start off on the right foot and see real results using social sharing, you need to create a plan of action. This new platform that is used to spark brand awareness and attract followers who take action is being used in the wrong way by too many companies who…
By: Russell Cormier in  Internet and Businesses Online  >  Social Media   Aug 21, 2012  
  Likes: 0

How Social Is Your Book Marketing?
Need To Sell More Books? Be More Social. There is a sad misconception in the publishing industry. Many authors tend to think that just because they wrote a book, success is going to magically find them. They think that they don't have to take out the time to get to…
By: Sandra N. Peoples in  Writing and Speaking  >  Book Marketing   Sep 25, 2013  
  Likes: 0

Facebook And Twitter Jobs For 16 Year Olds When They Have Finished At School
After scrolling through various forums, I was surprised to see the number of questions posted by teenagers asking how they can go about finding work when they leave school. I was left wondering whether our education system builds anything into the curriculum to educate kids on finding work when their…
By: Craig Dean in  Internet and Businesses Online  >  Social Media   Mar 19, 2012  
  Likes: 4

How to Use Facebook In China
I know, for Westerner in China not being able to access your Facebook account basically cripples your ability to keep in touch with the outside world. I personally think this has some very interesting implications about how western social networking is taking over our ways of communication - but that's…
By: Rodders Gillam in  News and Society  >  International   Apr 08, 2012  
  Likes: 53

Work Online With Google
It is possible to work
By: Chris Evans in  Business  >  Entrepreneurialism   Oct 24, 2013  
  Likes: 1

Article Views: 3749    Report this Article