Advertising, that is the concept used by companies to draw our attention to what they have to offer. In my books advertising is used to showcase a product or service to the public. It is making the consumer aware of the product or service.

Advertising is communication for marketing and used persuade viewers, readers or listeners to continue or take some action. It is used to drive a consumer not to say that they want the product at a later date but they need the product and need to get their hands on it.

Well in the modern world how do we get our product or services available and quickly published to thousands of consumers, in the global market. We use Social Media. So what is Social Media? It is an avenue through the use of the internet to get your point of view, your presence or product across to the masses.Whether it is a small business or a multinational conglomerate they need the internet and sites like Facebook, Twitter to make their presence felt.

Businesses of all sizes, from the large ones like McDonald’s and Coca-Cola down to your local stores or home based businesses are trying to get a presence on social media sites such as Facebook and Twitter. If you check your local area businesses you will see many of them being reviewed on ‘Fan pages’ and advertisements on Facebook or on local media portals.

Large and small business want to keep in touch with their fans as well as try and get more customers, so they need people to constantly monitor this niche advertising area. If they do not do so they will loose their customer base.

This is where the need for Social Media marketing personnel come in. These jobs are in high demand and pay a good wage and you are able to structure your time to reply or answer any questions, objections or acknowledge a compliment.

If a complaint is not handled in a positive way or a compliment acknowledged, the posting on the internet could hurt the reputation of the company and they will have to control the damage later and could cost them a lot of time and energy. It is easier to put out an ember than a huge flame.

The job of a Social Media personnel is to take control of a companies social media presence.You could be asked to manage the account of a company or a superstar. If you are a person who does not like to procrastinate but likes to be on the ball, this is a market you should be looking into, to have fun, use your skills and make a good living.