This Article is About
mobile phone users
mobile phone sales
world population
social networking
mobile web
mobile version
social networks
The Importance Of An Effective Mobile Business Website
Join 1000's of Authors at StreetArticles Today!

There are more than 5.3 billion mobile subscribers in the world today, with sales of mobile devices and smartphones in particular rising exponentially in the past two years.  In other words, more than ¾ of the world population is using mobile phones, and a vast majority of these users, especially in the United States, have some sort of data plan that allows them to surf the web, check email, and even watch videos online. 

It is also worth noting that research indicates that people who are using mobile web service are about twice as active online as those who use computers alone.  But what do these facts mean for business owners who are not specifically in the mobile phone sales industry?

In short, these facts highlight one very important piece of information.  If your website is not accessible to mobile phone users, you may be losing out on significant business.  If a users conducting a mobile search of your products and services cannot access your page, or if your page is not tailored to the formatting and style of a mobile web device, users aren’t going to rush to a computer to see what you have to offer, they are going to go back and click on the next page in the search results.

A Look at Mobile Use from Consumers

Taking a look at what the average consumer is doing on their mobile phone these days can help highlight the importance of creating a mobile version of your website.  Research shows that some 21.4% of mobile users perform online searches using their mobile devices, and that 6.5% of all mobile users visit retail sites with their phone. 

News and other services are also enjoyed by a significant percentage of the mobile population, and at least 5.6% of users are also watching videos online.  Social networking and blogging seems to have the biggest share of mobile data use, with more than 24% of users visiting social networks and blogs on their phones.

The Pitfalls of Not Being Mobile Friendly

With more people owning mobile phones than personal computers, this is a large share of the market to isolate or ignore.  While it is possible to view many traditional websites on a mobile device, the simple fact is that a site that is not tailored to smaller screens and different needs is not going to garner the same level of interest and conversions as a site created specifically for mobile users. 

Even the average website design is inherently unfriendly to mobile users.  Most links and page jumps are found at the very bottom of a traditional webpage.  Keep in mind that many mobile web users do not have the convenience of a touch screen, let alone a mouse with a scroll wheel.  If your site is too difficult to navigate- users are not going to stick around.

A website doesn’t just need to be reachable and accessible on a mobile phone, it needs to be easily usable.  If your consumers can’t navigate your page without a great deal of zooming and scrolling, you can rest assured that your underlying message will be lost amid the frustration.  They should be able to easily navigate, and should make it easy for consumers to access vital information.   Instead of contact links that display email addresses or phone numbers, these items are better suited to be placed on the initial landing page.  This can make it easy for mobile users to utilize click to call or click to email features built into many mobile devices. 

Web Users Have Different Needs

Another important thing for business owners to understand is that web users have different needs when visiting a website.  Most mobile users want instant information and gratification.  If they have come to your site for a specific piece of information, they expect to be able to find it within seconds of landing.  This means that a mobile website needs to have a more user-friendly interface and content that is properly scaled.  Pages should also take into consideration the low bandwidth of many mobile users when looking to add multimedia content to a landing page.

An Effective Mobile Website Will Bring In Users

When you have a website that is created for and tailored around the needs of mobile users, it greatly increases your ability to take advantage of this growing share of the consumer market.  The creation of an effective mobile website can help you increase your return on investment and overall profitability, as these sites are far less expensive to produce even while offering significant potential for income.  The number of users performing searches and even shopping via mobile phone is growing rapidly, and with more and more advanced smartphone devices becoming available at affordable prices, this trend is expected to continue rising quickly.

When you stop to think about it, every user out there with a web enabled mobile device or smartphone is a potential customer, and a mobile website lets you bring your business to them no matter where they go.  While text based marketing certainly works to engage mobile users, its features and capabilities are extremely limited.  A mobile website can be as full featured as a traditional site, offering everything from information and videos to mobile shopping.

Of course, in order to truly take advantage of the mobile data market and the potential that it holds, one must work to take advantage of all of the trends in mobile data.  Apps are certainly very popular today, as are online marketing videos.  Videos tailored to mobile users should certainly be a bit more “to-the-point”, but there is no denying their power as marketing tools.  Likewise, with millions of apps downloaded onto smartphone devices every day, it is critical not to underestimate the potential benefits of tying your mobile website in with an application.  

Street Talk

No comments present
You May Also Like
Tips for Marketing Your Online Business
Most people who decide to invest in an online business pour a lot of their money on the website, the latest computer equipment, the business product, packaging, and even a new mobile phone with all the necessary features for working on your online business while on the move. Marketing usually…
  Likes: 1

Your Cell Phone Security Features Against Malicious Spy Apps
As a mobile user, the security of your mobile phone is an important concern especially with the proliferating Android tracking program that can now be used against you in tracking down your phone activities. There are many spy software vendors that made good on their promise of making available to…
By: Carley in  Communications  >  Mobile Cell Phone   Jan 31, 2013  
  Likes: 0

How to Trace Any Phone Number Using A Paid Phone Reverse Lookup
Online tools are available for almost any field today. With the emergence of mobile technologies, mobile phone users have already encountered several problems such as prank, mystery, and missed calls. With the frequency of these calls, the online platform has been a venue for learning how to trace any phone…
By: Pedro Sousa in  Communications  >  Mobile Cell Phone   Apr 12, 2013  
  Likes: 1

Phones And Cancer: Conversations at Risk?
Arrive on time in the newspapers and on television warning signs on the use of cell phones, which some may favor the development of cancer, especially to the brain. They are well founded fear? The International Agency for Research on Cancer, Lyon (IARC) has announced May 31, 2011 that a…
By: Antonio KAtende in  Cancer   Nov 28, 2011  
  Likes: 0

The Security Features Of Your Mobile Device Against Malicious Spy Apps
As a mobile user, the security of your mobile phone is an important concern especially with the proliferating Android tracking program that can now be used against you in tracking down your phone activities. There are many spy software vendors that made good on their promise of making available to…
By: Carley in  Computers and Technology  >  Software   Jan 31, 2013  
  Likes: 0

Winguard Electromagnetic Radiation
What is Winguard? Winguard is a mobile phone anti radiation product developed by the world’s top radiation specialist to protect mobile phone users from the inherent radiation absorption present when using cellular phones. We the public have heard on numerous occasions about radiation and cell phones some manufacturers suggest that…
By: Gerard Helenese in  Computers and Technology  >  Personal Tech   Mar 20, 2011  
  Likes: 0

Pptp And L2tp Custom Vpns for China - Iphone, Ipad, And Android
Which VPN protocol should I get?There have been many rumors recently about PPTP and L2TP being blocked in China. Some say that PPTP and L2TP are completely blocked. Some say that they are supported by some Internet service providers, and not by others, so connectivity will depend on what area…
By: Sunny Walters in  Computers and Technology   Oct 27, 2011  
  Likes: 0

Website for Smart Phones
Why do you need a mobile website which is suitable for smart phones? If your current website is user friendly and suitable for mobile phones then you need not worry, but if the answer is no, then you need to rethink about your marketing strategy. For an example. just remember…
By: paullopez in  Internet and Businesses Online  >  Web Development   Mar 17, 2012  
  Likes: 1

Importance Business Using Social Media
Social media marketing is a phenomenon that both small and large companies cannot afford to ignore. This is partly because social media sites such as Facebook and Twitter play a huge role in the search engine results, as more and more people perform various tasks on social media. The more…
By: Melissakent in  Internet and Businesses Online  >  Social Media   May 28, 2016  
  Likes: 0

How to Measure Your Social Media Platforms
Social media measurement is very important for businesses. Using the services of Crowdbabble will help businesses measure their social media platforms across the board. The social media measurement will let you analyze the social media platform’s engagement and follower growth. Introduction Measuring social media is becoming an important aspect to…
By: Gary Holden in  Internet and Businesses Online  >  Social Media   May 28, 2016  
  Likes: 0

How Social Media Can Impact The Marketing Trends?
Social networking sites are used by the public to stay connected and get useful information. These platforms give marketing opportunities in building brand visibility over the web. How your website rank on the search engine influences and outs a great impact on your customer. This helps in lead acquisition and…
By: Tyche Infotech in  Internet and Businesses Online  >  Social Media   May 16, 2016  
  Likes: 0

Facebook Analytics on Crowdbabble
Analytics is all about the discovery, interpretation and communication of meaningful patterns in data; Facebook analytics is about the patterns of data specifically on Facebook and certain Facebook accounts.Facebook analytics is a very important tool that any brand manager can use to determine how their Facebook page is doing. Likes…
By: Gary Holden in  Internet and Businesses Online  >  Social Media   May 05, 2016  
  Likes: 0

Justin Trudeau’s Success Rate on Twitter
Analytics is all about the discovery, interpretation and communication of meaningful patterns in data; Twitter analytics is about the patterns of data specifically on Twitter and certain Twitter accounts. This is exactly the types of things that Twitter can help to determine for individuals. Canadian Prime Minister Justin Trudeau has…
By: Gary Holden in  Internet and Businesses Online  >  Social Media   Apr 29, 2016  
  Likes: 0

Using Snapchat for Marketing Campaigns
The hottest social media app out there today is Snapchat. It has surpassed both Instagram and Facebook as the number one most used social media app. Millenials are turning to Snapchat as the biggest form of communication. I know some that don't even text anymore, they just talk through Snapchat…
By: Brad J in  Internet and Businesses Online  >  Social Media   Apr 18, 2016  
  Likes: 0

Make Your Own Music Online And Share Your Work
Make your own music online and share it with an international public. Young artists, who don’t have their audience and notoriety yet, should discover online opportunities to promote their work and they can do so. Experienced artists and skilled players can also join the platform and have the opportunity to…
By: Abigaylemark in  Internet and Businesses Online  >  Social Media   Apr 11, 2016  
  Likes: 0

Article Views: 4413    Report this Article