Are you an on-line marketer who has not yet discovered the relevance of combining Facebook and your business in order to profit from the reach of this social media favourite? Is social media marketing still a concept that for whatever reason has not appealed to you as a viable means of boosting your on-line business, even though retail services on the Internet can hardly do without it in this day and age? Then here are a few tips which are designed to convince you of the enormous potential of combining Facebook and your business, so you can become (and remain!) a successful on-line business owner.

Since the early college days of Facebook it has swept the world to become the primary platform for interacting across boundaries, going far beyond being merely a socialising platform which enables its networkers to exchange personal information. If only for this reason the advantages are almost endless particularly since being part of this social network site can help you build your business.

With over 600 million “Net”-workers world-wide and counting, you really can’t afford to ignore the Facebook as a viable and valuable tool for developing your business. Building up customer contacts and promoting your business, making your brand more visible – these are just a few of the ways to interact with people around the globe, who can offer honest opinions about your business. Facebook and your business provide a perfect means of applying direct marketing strategies for your friends list, which is automatically updated whenever you make changes to your profile to advise your list of sales events, company details or product releases.

Facebook and your business is a winning team. Facebook has long been regarded as the industry standard for social networking mainly because it has fewer restrictions on posting links to drive traffic to your site or other media messages and allows almost unlimited interaction. Promoting to such a wide audience of potential consumers has never been easier and all without really having to sell aggressively. By using the demographics feature you can specify target markets to build your customer base and unlike other social networking sites you are not penalised or prevented from selling or promoting.

By making good use of the Facebook features you can develop a client following and build trust by engaging your clients and encouraging them to find out more about your brand, products, or service. By reading your clients´ comments on your business and brand you can discover how effective and appropriate your promoting strategies are as well as establish your reputation on Facebook.

Possibly the most important benefit of combining Facebook and your business is the SEO implication of profile indexation in search results. With this means of automatic optimization your page will rank high for your product promoting tactics and potentially strengthen your on-line business!