Many corporations and small businesses are now using social media as a tool for boosting their product sales. JetBlue and Dell are two companies that have successfully employed social media to boost their sales on an ongoing basis. How can social media help companies to increase sales? It is important for companies to use social media not just as an engagement tool but as a customer relationship management tool in order to cultivate and convert prospects. If you are planning to use a social media campaign to boost your sales, then you should consider employing a variety of steps.

Identify prospects

The company behind the social media campaign must identify its most promising prospects and begin cultivating them. If you are using Twitter, you can add your prospects to a Twitter list so that you can alert them any time you have a great deal to offer. You can begin this process by monitoring what people are saying about a particular brand in your niche or even your products then you can move in to establish a relationship.

Follow up on leads

When you have generated promising leads through your social media channels, it is important to have a follow up process so that you can convert your leads into loyal customers. You can follow your prospects and send them direct messages with your contact details. You can also send messages regarding the latest deals and special offers that your company is currently offering.

Share coupon codes

Sharing coupon codes is another great way to generate value from your social media campaign. If you have special coupons for your products and services, you can update on them on your social media channels like Twitter, Facebook and LinkedIn. Users looking for promotions in a particular niche are likely to find your deals if you post tem with certain keywords and hashtags on channels like Twitter for example.

Enroll your sales reps on Twitter, LinkedIn and Facebook

You need to give your social media presence a human face and one way to accomplish this is by encouraging your sales representatives to join the social media channels like Twitter for example. Having multiple people updating your social media profiles and managing customer expectations will ultimately lead to the growth in the reputation of your brand and an increase in sales. Your sales reps can sign up with their real names and disclosure about their role in the company and actively promote your products on social media channels.