Case Study: How Powermta Helped Forfront With Its Growing Message Volume
Join 1000's of Authors at StreetArticles Today!

UK-based email marketing solutions provider Forfront is a private company that serves over 1000 users sending 120 million emails per month. The users of their platform are primarily B2B. However, 30% of their target audience is consumers. With peak volumes of up to 1.1 million messages per hour, Forfront needed an agile and flexible SMTP server solution to handle its growing message volume. They required more email stream control during heavy send periods to reduce their bounce rate dramatically. They also required more detailed bounce classification within their bounce log to process true hard bounces (bad addresses that should be extracted from the send database) from soft bounces (temporary delivery failures that can be resolved).

Forfront Delivery Challenges

Before their move to PowerMTA™, Forfront relied on email marketing software from StrongMail. As Forfront's client base expanded, the company grappled with a growing and poorly managed bounce logging system. Optimizing bounce log management is a crucial building block for maintaining a stellar IP reputation. The lack of detailed categorization of bounces with their old MTA software was a pain point for Forfront, as it was challenged to identify which bounced emails should be extricated from their send lists correctly. In addition, the propensity of granular configurations required to distribute large numbers of emails were becoming resource prohibitive. Forfront exercised due diligence with StrongMail (now StrongView) and other MTAs, but didn't find a product that would give them the specified bounce strings they required to isolate true "hard bounces" that should be extracted from soft bounces masquerading as hard bounces.

"With PowerMTA™ in our arsenal, we can reliably send the amount of emails our clients expect from us as an ESP. Its ease of use and powerful controls help us grow as a company with the assurance that PowerMTA™ will keep pace."

The Solution

Forfront required a pragmatic approach and switched to PowerMTA™, which has close to 20 unique ISP diagnostic bounce codes built in the PowerMTA toolbox, allowing them to effortlessly distinguish true hard bounces from soft bounces that show up as 5.X.X, thereby optimizing their clients' send lists. PowerMTA's feedback loop processes and bounce log filtering optimized Forfront's processing servers, liberating additional resources for queuing and sending email. With the agility to throttle at the domain level, Forfront now ensures timely delivery for their growing client base to the inbox. The granular level of bounce classifications available from PowerMTA™ provides Forfront with a powerful tool for working with large clients. PowerMTA™ gives high volume clients better delivery rates for email campaigns, leading to greater client satisfaction.

Source: Email Server Software Management


Street Talk

No comments present
You May Also Like
What is Cryp1 Ransomware And How to Remove it
This is an article about a malicious program, which is called Cryp1. It is a virus that enters the user's computer, encrypts all the files that it can, and requires a ransom for their decryption. Such viruses are called ransomware, and are considered the most dangerous types of viruses. Their…
By: John137 in  Computers and Technology  >  Software   Jun 08, 2016  
5
  Likes: 9

How to Download Icloud Backup File to PC
Most iPhone users prefer iCloud to backup their data on iPhone. iCloud works really well for most of iPhone users. However, do you know how to download iCloud backup files to your computer? In this article, I will show you how to download iCloud backup file to PC. You need…
By: alan smith in  Computers and Technology  >  Software   Jun 06, 2016  
0
  Likes: 1

Macbook Pro Blu - Ray Player Software - Play Blu - Ray Disc Or ISO Files on Macbook Pro
The Mac Pro (not to be confused with MacBook Pro) is an Intel Xeon-based workstation computer manufactured by Apple Inc. The Mac Pro, in most configurations, is the fastest computer that Apple offers, and is one of three desktop computers in the current Macintosh lineup, the other two being the…
By: JerryEdison001 in  Computers and Technology  >  Software   Jun 04, 2016  
0
  Likes: 2

Digital Marketing Faridabad|seo Service Faridabad
Digital marketing is the latest way to grow our bussiness over the world. with digital marketing we can reach with our bussiness every corner of the world. so today we should know about digital marketing so that our bussiness can instant grow. we promote our website on search engines like…
By: kapil sharma1 in  Computers and Technology  >  Software   Jun 02, 2016  
0
  Likes: 1

How to Get Better With Kanban?
Kanban is a specific agile methodology that is connected with Japanese business philosophy. Its idea was firstly implemented on the activity of supermarkets. But now the Kanban is successfully implemented in software testing field. Kanban visualizes the scope of work and simplifies its perception. A lot of researches have proved…
By: QaTestLab in  Computers and Technology  >  Software   Jun 01, 2016  
0
  Likes: 1

Welcome to Our D - link Router Customer Service
How is D-Link Technical Support Services Helpful? D-Link router is one among-st the foremost essential a part of lives. Once you obtain a replacement as D-Link router it's sensible in use as quick as each new things are wonderful after we bring them home. Most of the days it's sensible…
By: Macky in  Computers and Technology  >  Software   May 30, 2016  
0
  Likes: 1

Iphone Developer AND Their Services
p { margin-bottom: 0.1in; line-height: 120%; }a:link { } The Apple Inc company's iphone is itself a huge name in the new technological era of smart phone. Apple run its own iOS mobile operating system. The first generation iphone was released on June 29, 2007 & the most recent iphone…
By: DHRUV NATH in  Computers and Technology  >  Software   May 28, 2016  
0
  Likes: 1

How Do I Restore the Password to the Zip File?
ZIP Archiver has long been used to archive files of various formats, ZIP format has become the standard for file compression around the world. Files in this format you can find on almost any PC or laptop. It's not a secret that zip files can be encrypted to restrict access…
By: igomak23 in  Computers and Technology  >  Software   May 28, 2016  
0
  Likes: 1

Purpose Of Saas Based Mailing Solution for Big Businesses
How about developing deeper business relations with all your contacts? When doing business with various people in this world, you get connected with many. Your list of contacts includes people whom you did one-time business with but such people never turned back to you for one or the other reasons.…
  Likes: 0

How to Transfer Music From Iphone to Computer
As we all know, we can easily transfer music from computer to iPhone via iTunes. However, you can't transfer music from iPhone to computer easily. Apple doesn't want to you do this because the copyright problem. However, sometimes, you need to move songs from iPhone to PC because many reasons,…
By: alan smith in  Computers and Technology  >  Software   May 28, 2016  
0
  Likes: 0

How Powermta Helped Forfront With Its Growing Message Volume
UK-based email marketing solutions provider Forfront is a private company that serves over 1000 users sending 120 million emails per month. The users of their platform are primarily B2B. However, 30% of their target audience is consumers. With peak volumes of up to 1.1 million messages per hour, Forfront needed…
By: Sara10 in  Computers and Technology  >  Software   May 28, 2016  
0
  Likes: 1

What is Social2search Adware, And is it Dangerous?
What is Social2Search, and how it differs from other adware Adware development is a very promising sector for hackers and other Internet scams. In recent years, the number of PC users is growing rapidly and so many people are working directly on the Internet, looking through hundreds of pages every…
By: John137 in  Computers and Technology  >  Software   May 23, 2016  
0
  Likes: 2

Effective Ways to Logo & Brochure Design Company In Maryland
Brochures are an imperative part of conventional marketing strategies. They still play a major role in the marketing of products and services, despite the growing popularity of online marketing. A well-designed brochure can promote your marketing strategies and attention of your potential customers. It also highlights the way you are…
By: David James2 in  Computers and Technology  >  Software   May 23, 2016  
0
  Likes: 1

Find the Pair, Memory Matching Cards, Brain Trainer Game for Iphone
SA Apps market leader in iOS App development and promotions, successfully released its new edition for Find the Pair game with added support for Multiple countries and languages (*20 plus languages are supported now) Find the Pair by Shoaib Shakir (SA Apps fame) is now Universal for iPhone as well…
By: Awhbhdr in  Computers and Technology  >  Software   May 21, 2016  
0
  Likes: 1

Nexscience Announces Office Togo
Best document management office suite aims to bring superior content and file management experience for iPhone and iPad users. SANTA CLARA Nexscience LLC, the leader in mobile consumer apps, announces the release of its latest application update, Office ToGo Version 2.3 for iPhone, iPad and iPod Touch. The app is…
By: Awhbhdr in  Computers and Technology  >  Software   May 21, 2016  
0
  Likes: 2

Article Views: 632    Report this Article