Weather Api's: The Basic Facts
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Weather Api\'s: The Basic Facts

For standard websites, ecommerce sites and blogs; being able to provide site visitors with as much information as possible is essential. From details about products and services to company information, the more knowledge that we provide, the better the chance we have of maintaining the interest of a visitor.

Providing all the right information is important but going above and beyond with additional extras can be the difference between a sale, a new blog subscriber and overall increasing site visits.

For websites selling holiday packages, travel information sites, blogs or ecommerce sites selling travel accessories; a weather API is a surprisingly helpful addition.

What is a weather API?

To put it simply an API, otherwise known as Application Programming Interface, is a tool that provides websites with the access to external software. In this instance a weather API will allow a web developer to write code that will allow a site the access to a program which will provide detailed weather information.

A number of weather specialist websites provide free and premium weather API’s that will allow access to up to date, in-depth weather information from across the world as well as historical weather information too.

Why would I need a weather API?

Whether you are selling holiday packages, products or sharing travel articles or are a general news and information site, a weather API is a fantastic additional extra.

If the aim of your site is to provide general news and information for your specific region then why not include regularly updated weather information so that your site visitors find everything they need with you?

If you are providing ski packages, customers will no doubt be interested in snow forecasts and marine weather forecasts can assist those planning a sailing break. If your website is selling sunscreen, sunhats and swimwear; up to date information on the beautiful heat in Australia, New York or Dubai could help push that sale.

Including weather information in your website will help you stand out from your competitors’.

Today, API’s are also used in mobile apps; the options for developers are endless and being able to provide your site visitors with information that may help them plan their day, weekend or holiday may no doubt help you build a solid reputation.

What API do I need?

The right API all depends on your needs and the type of information that you wish to provide on your website however, many weather specialists will offer a range of options to choose from.

From local weather to historical weather and even sailing, surfing and skiing weather; with reliable and accurate data from across the world, you’re spoilt for choice!

Free API’s generally work well for many websites however if you are after more specific details and features than premium API packages can work incredibly well too.

Whether an ecommerce site, information site or blog; directly weather related or not why not consider adding a weather API into your website?

Whatever part of the world your target audience may be in, constant weather updates never go unnoticed. From planning what to wear to work to ensuring you have packed the appropriate clothing for your vacation; a weather API could be a welcome addition that site visitors keep on coming back for.


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