How do you turn list building into fun innovation? I keep reading complaints about list building. Yet when I think about it, how to turn list building into fun innovation feels like the gist of the complaints.

Maybe complaint's too strong a word? Basically there's resistance to building a list.

When I observe resistance to list building, it's a typical situation. Someone fails to recognize the idea that business is about marketing and innovation.

When I think about it, that's really your role online. So I'm writing to share how to turn list building into fun innovation mixed up with marketing.

Your business online: marketing

You've got to get found online. Otherwise you don't get customers.

That's kind of a definition of marketing, right? Getting your business found by your future best customers.

When you're found, get contact information so you can invite people to your party.

Party!

Pretend being online's your party. Because it's happening.

You're out there being you online. People who find you and appreciate you fund your party by becoming your customers.

Marketing is pretty much what list building is about. It's one of the two most important parts of your business.

Get found online! Do it by being yourself and you'll have fun.

Have fun and you'll be attractive. People like to fund attractive!

Your business online: innovation

You've got to help people solve problems they most want to get beyond. Otherwise you won't get customers.

That's kind of a definition of innovation, isn't it? Getting your business to deliver results. Specific outcomes delivered to people who want exactly what you've got the ability to give.

Innovation is pretty much what you're doing when you're having fun in business. Along with marketing, innovation completes the most important parts of your business.

Supply demand online!

How?

When you're helping people find you, you've got to be yourself. When you're being truly yourself, letting loose, that's when you'll succeed online.

Not overnight! But over time.

You've got to be consistent. You must be persistent.

Article marketing lets you loose

While you're out there getting found? You get to deliver what people most want that you're good at.

The bottom line is you've got to set yourself loose to be you. Find your voice. Have fun with what you love to do.

Your customers must be who you can help best with what they want most. That's how to get your customers to create more customers for you.

How to turn list building into fun innovation is your secret ingredient to how to succeed online.