Welbuy, An All - In - One Solution Supplier For Medium And Small Purchasing
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Welbuy, a new business service model, has been officially put into use. It is considered as an important breakthrough for low-volume purchasing. According to the strategic policy of Welfull Ourtdoors, a leading outdoor industry company of China based in Hangzhou, Welbuy is designed to be an all-in-one solution supplier for worldwide medium and small buyers.

How is Welbuy defined?

The acceptance process of new model is easily accompanied with confusion and misreading. To make Welbuy be accurately clarified and understood, a definition is given here: a new and independent platform lets small buyers piggyback big companies’ orders. It offers the service of high-volume purchasing, and also invites and encourages medium and small buyers to add on.

What is the core competency of Welbuy?

Traditionally, the small buyers easily encounter purchasing bottleneck. The manufacturers want big orders before they ramp up production, and that gives an edge to big retail chains and wholesalers over small buyers who can’t meet minimum order requirements. Even though the small buyers can find the factory cooperators, the costs of manufacturing and transportation, and the quality of products can't be thoroughly controlled. It undoubtedly adds the uncertainty and uncontrollability to the procurement operation. A big business risk in this process is unavoidable.

Under such circumstances, how to break through the bottleneck of industry has been inserted into the daily agenda of many outdoor product suppliers. Welfull Outdoors is a typical representative. There is no any professional or effective solution until the emergence of Welbuy. Many insiders consider it touches the sore spot of the business and makes up the short slab of the industry, and meanwhile endows the outdoor industry more online strong points. What is the core value and unbeatable competency ? Let us list them hereinafter:

Firstly, a difference of service concept. Welbuy is never standardized by the quantities of order and the size of the purchasing companies. It equally serves all the buyers who want to add a small amount of purchasing on the basis of a third-party's large deal. There is no discrimination and differentiation. According to a marketing data analysis, approximately 80% of Welbuy's buyers are small or mid-sized companies, and 60% of them are from Europe and North America. Welbuy is well designed to meet the need of the market.

Secondly, the given price near to the wholesale price. Thanks to the abundant resource accesses and great brand popularity, Welfull Outdoors is capable of bearing the price-cost margin between the bigger order and smaller order. In addition, a given price for the small-order purchasing will be near to a wholesale price. This is a special treatment given to the small buyers.

Thirdly, a higher quality guarantee and a lower order quantity. Welbuy is a core product issued by Welfull Outdoors, and it mirrors a greater advantage that Welfull Outdoors has in the realms of the supply chain resources, factory and manufacturing channels. The quality of goods is absolutely guaranteed on the Welbuy, which will greatly benefit all the clients. Furthermore, Welbuy has a unbeatable advantage in MOQ (Minimum Order Quantity). The MOQ of all the listed products on the Welbuy are entirely lower than that in the wholesaling industry. Some goods accept a min. order quantity from 1 piece.

Additionally, Welbuy playing a role of wind indicator of the market change. Through a scientific and accurate deal monitoring and data analysis, small buyers can catch all the message released from big buyers' business activities on the Welbuy, and then they can instantly predict some changes of destination markets. It is good for small buyers to adjust their marketing policy in time and have a flexible procurement.

A perspective of Welbuy's development

By the end of March, 2016, there have been hundreds of products available on the Welbuy, and thousands of buyers have joined in the platform, and the sum of the deals has reached approximately one million US dollars. More and more overseas businessmen have gradually accepted and supported the development of Welbuy. All of these have witnessed a huge market potentiality of such a sort of business model.

As the continual upgrade and optimization, the reputation and acceptability of the platform will be obviously enlarged, and certainly more and more buyers and brands will come in. Welbuy will be developed to a first-choice platform for the global sourcing of the medium and small buyers in outdoor industry.


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