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obesity epidemic
internet advertisements
weight loss success
sensa
false advertising
gaining weight
excess weight
favorite foods
business practice
Sensa Involved In A Lawsuit: FTC Nails Another False Ad
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Sensa Involved In A Lawsuit: FTC Nails Another False Ad

Another so called weight loss product is facing a major lawsuit for false advertising as well as some other business practice complaints. That product, Sensa, promises that by sprinkling their product, which they call "tastant crystals" on every food that you eat, you will automatically reduce the amount that you eat without feeling deprived, allowing for easy weight loss. The ads claim that the product has been study proven and peer reviewed several times and that is one of the major reasons for the suit.

The false advertising class action suit, Correa vs Sensa Products, LLC. was filed after several people tried the product as directed and had no weight loss success. Others found themselves plagued by side effects while others found themselves craving food within an hour of eating ever Sensa sprinkled meal and gaining weight as a result.

The courts have given preliminary approval to the multi-million dollar settlement which if approved will give customers more than six million dollars in refunds. The company will also have to pay other fees and fines as well, bringing the expected total to more than nine million dollars.

In their findings, the court agreed with the plaintiffs that there is no real scientific proof for any of the claims being made by Sensa in print, television and internet advertisements. One claim, that one of the studies was peer reviewed by the Endocrinology Society was disputed when that group denied ever having reviewed any study literature or information related to the weight loss product.

Dr. Alan Hirsh, the man behind the concept of Sensa, released a similar product in the late 90's, known then by another name. The sprinkle concept was repackaged and renamed and became a huge hit as more people were hit by the obesity epidemic and started seeking more and more easy ways to lose their excess weight without giving up their favorite foods.

According to the ads, users sprinkle Sensa's patented tastants on every food they are eating, choosing between the salty or sweet side. But, the crystals do not work with every type of food and many people complained that the crystals are not tasteless as the ads claim. In fact, many found that the taste of the product ruined everything that they tried to eat.

There were also complaints about the business practices, especially surrounding the supposedly "free" trial of the product. Small print revealed that the actual price was nearly one hundred dollars and many people complained that they were unable to return the product as promised.


Street Talk

I suppose I could see this working if the product Tasted like caster oil.

Reply
  about 1 year ago

It is nearly as bad. I had a friend who insisted on trying it. She gave me part of her "free trial" ( a major joke and part of the reason there is a lawsuit pending). The stuff has a horrible taste - I have the nose of a small beagle and very sensitive tastebuds so it ruined every thing. One of the marketing emails said "zero side effects" which is also a crock of horse feathers. Oh and by the way, thanks so much for reminding me of the taste of castor oil. My sister and I both KNEW if mom was trying to poison us with that stuff because she would say "here girls, Pepsi". We didn't get to have that stuff very often- so when she is pushing pop, you do NOT drink it!!!!

Reply
  about 1 year ago
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