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Targeting Bodybuilders For Dietary Supplements
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Targeting Bodybuilders for Dietary Supplements

Bodybuilders take their muscles very seriously, and dietary supplements producers or distributors take bodybuilders very seriously also, for many reasons that we will detail below.

First of all, their purchasing power. Due to their age and energy, bodybuilders often have a job. It is not a personal judgment but a fact stated by many surveys, fat people don't get hired easily. Ask yourself: would you rather hire a young man or woman with a nice body, muscles and energy, or a fat person who seems embarrassed with his or her body ? It is maybe not fair but probably bodybuilders appear as taking care of themselves, having good dedication, working hard, so their chance of getting the job is higher, hence a regular income. They can pay for supplements.

Not only they can, but they are highly willing to buy. They have a good self-esteem and like their bodies a lot, they are so keen on transforming their body that the financial cost is accepted as the price to pay for their improvement. Don't get us wrong, we are not saying that bodybuilders are rich guys which don't count their money when buying supplements, we just say that most of the time they can afford it and they are actively looking for the good products.

Bodybuilders buy regularly. As they follow cycling phases, depending on personal goals or competition, they will work alternatively on � cutting phases � and � bulking phases � and depending on their program they buy such or such program – bottom is that they have always something to buy.

Bodybuilders buy a lot. In their basket you will find a large variety of products.

In order to enhance their muscle contour and develop their strength, they usually eat a protein-rich diet and complement it with bodybuilding supplements.

The largest amounts in their purchases is the important group of proteins:

- whey protein, soy protein, hydrolyzed whey protein, whey isolate, egg protein, casein protein, plant protein. They also buy meal replacement products rich in protein, loaded with vitamins and minerals, and low in fat. Creatine is bought for better supply of energy to the muscle cells, in order to reduce recovery time and mental fatigue.

Due to the low-fat diets, there is a risk of deficiency in essential minerals and vitamins, therefore bodybuilders will complement it by buying a selection of oils that contain fatty acids, minerals and vitamins among the following lists:

- Vitamins: A, B, B1 to B9, C, D, E

- Minerals: zinc, magnesium, manganese, chromium picolinate, boron, iron, potassium, chromium, selenium, calcium, vanadyl sulfate, strontium, ...

- Fish oil, flax seed oil, omega-3, omega-6, omega-9, essential fatty acids

- Herbs:for their natural properties. The list is very long! Here are some of them: Ashwagandha, Barberry, Black Cohosh, Boswellia, Burdock, Cat's Claw, Chrysin, Curcumin, Dandelion, Dong Quai, Fenugreek, Forskolin, Fo-Ti, Ginger Root, Ginkgo, Ginseng, Grape Seed, Green Tea, Guarana, Hoodia Gordonii, Horny Goat Weed, Kava Kava, Maca, Prickly Pear Cactus, Saw Palmetto, St. Johns Wort, Suma Extract, White Willow, Yerba Mate, Yohimbe

As you can see, bodybuilders are quite attractive to dietary supplements producers or distributors. Of course they have to be competitive on prices but due to the large amounts being purchased, it will do a big difference in the bodybuilder's budget. That's why bodybuilder are actively comparing prices, searching for good information. They have good networking skills because they attend gym clubs, forums, they like to share their experiences and help each other as in a community. They know what works and what doesn't.

Bodybuilders have also a long experience of ephedrine and they could tell a lot about its benefits. The question beign raised over and over in the forums is about reviewing the main webshops selling ephedrine and the real composition of the sold products, at least their active ingredients. Bodybuilders can find answers either on specialized websites or by digging in the huge websites leading this online market since years, with hundreds of employees and more than $100 millions annual sales.

As a conclusion, we would recommend to internet marketers to target specifically the bodybuilders' group only with real added value propositions, because of the maturity of this market segment: bodybuilders buy a lot, but in a very informed way.


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