This Article is About
product launch
target audience
drop in the bucket
advertising advertising
marketing strategy
no doubt
quality product
road map
10 Tips For A Successful Product Launch
Join 1000's of Authors at StreetArticles Today!

10 Tips for A Successful Product Launch

“The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.”

— Stuart Wilde

No doubt, you are offering a premium quality product to your audience, but you will still have to chalk out a road map to market it effectively.

You will need to present your product to the target audience in such a manner that it generates favorable opinions. One of the optimum strategies used by almost all business enterprises these days is a Celebrated Product Launch.

Though a product launch costs high for a company, the costs end up as a drop in the bucket against the profits you can generate, provided you have played your cards wisely or more importantly, smartly.

1. Create the Buzz

A product launch is more likely to fail without a buzz. Creating a buzz helps your product in grabbing immediate attention and gaining interest of your target audience.

A buzz can be as simple as creating an event on Facebook – sending across a clear message to your customers, who voluntarily liked your page to keep themselves abreast of your updates. Some companies also employ mystery marketing as a tool to create a buzz.

2. The Launch Plan

Planning has always been the first step for any process or event. An effective plan should address overall objectives, strategy, events, timeline, individual responsibilities and tasks, resources such as external support requirements, and most importantly budget and venue.

3. Advertising

Advertising is the most powerful tool in raising awareness and creating consumers’ interest in a brand. Advertising is one of vital parts of a marketing strategy which requires intensive research.

You should chalk out a clear road map of specific pricing and sales; and distribution and supply chain strategies to deal with retailers.

The different media used for advertising includes:

• Television

• Radio

• Print (newspapers, magazines, trade publications)

• Outdoor

• Online Advertising

• Direct marketing

4. Choosing the Launch Day

It is important to choose the launch day for your product carefully. For example, if your target audience works a standard week, Friday or Saturday would be a better day for the product launch.

Considering the demographics and their requirements would also help you reap the best results from your product launch.

5. Identifying the Market Needs

A successful product launch depends on your product’s ability to meet the requirements of its target audience. For knowing the ability of your product or service, you should get out and talk to the potential buyers.

Customer feedback – positive or negative – will help you set terms for your product launch.

6. Bang on Positioning and Messaging

Positioning is the process of placing your product or service in the wish list of your customer thereby leading to brand recognition.

For this, you need to communicate the benefits and capabilities of your product in the simplest manner.

You should make customer believe that your product caters to their specific requirements.

7. Define Launch Goals in Advance

The goals structure the motive of any product launch. After establishing goals, you need to chalk out strategies for their achievement.

You should plan a measurement system to review the progress. For example, if you are launching a new model of refrigerator and expect 100,000 online queries for the same then you should have a mechanism to capture the exact count. It will help you measure the success of your product launch.

8. Prepare a Press Release(s)

No product launch is complete without a press release. The press release spreads the information through different channels, finally reaching to your target audience. A press release also acts as an authentic source in disseminating the message.

Make sure your press release document has all your relevant contact information so that people can contact if they require any details of the product launch

9. Create a list of PR contacts

While planning your product launch, you should create a list of all bloggers, journalists, and influencers who reach out to your target audience. These are usually referred as PR contacts. Do include your previous contacts as they can be more influential in delivering your message.

10. Discuss Your Plans at CEO Clubs

Experience is the greatest guide of a person. Join a CEO Club and get benefited from the experiences of professionals from top of the hierarchy. If it is your first product launch, CEO coaching will help you define your objectives in a better way. CEO peer groups are great advantage to both budding and established CEOs and business owners.


Street Talk

No comments present
You May Also Like
Top 4 Ways To Launch A Product On Facebook
Now that your business is on Facebook, it is time to do more than just gain website traffic and fans. The next time you launch a new product or service, be sure to utilize these four tips for ensuring launch success on Facebook. The potential audience is massive, the cost…
By: Bobby Marhamat in  Internet and Businesses Online  >  Social Media   Oct 12, 2011  
0
  Likes: 2

How to Email Market
Email marketing is the keystone of Internet marketing. The reason is that it is one of the few economical ways to stay in contact with customers and potential customers. An operator that knows how to email market has a tremendous advantage over the competition and the opportunity to make large…
  Likes: 0

5 Figure Income Per Year - Video Game Testing Jobs Are Scams?
I have been shocked by a new potential in make money online world today. There is a website that breaking the news where a kid called Matthew Johnson earned more than 5 figure income ($71,560 to be exact), just by testing a video game. In the world of gaming industry,…
By: Sarah Lee in  Gaming  >  Console Games   Nov 27, 2011  
2
  Likes: 5

Apple Ipad 3 Rumors - Launch In September?
There are numerous Apple iPad 3 rumors floating around the Internet. The biggest buzz of them all is the Apple iPad 3 release date. So when is it? Well, rumor has it that Apple may release the next version, the iPad 3 as early as September 2011. And this, just…
By: S. Brown in  Shopping and Product Reviews  >  Electronics   Mar 24, 2011  
1
  Likes: 2

Work At Home Jobs - Legit Or A Scam?
There are many online opportunities that enable you to work from your home, but how many of them are legitimate and which one's are the best work at home jobs? There are a lot of scams on the internet and for every legitimate business opportunity there are at least a…
By: David18 in  Internet and Businesses Online  >  Internet Marketing   Mar 05, 2012  
0
  Likes: 3

Types And Stages Of Website Development
Website development is an investment into the company’s image as well as a powerful tool to increase the amount of sales through the web. Thousands of companies all over the world offer website development services, but you should determine your goals and needs before you do it. Possible goals of…
By: Intelex in  Internet and Businesses Online  >  Web Development   Feb 08, 2012  
2
  Likes: 1

Explore 7 Best Types Of Catering Services In Bucks County PA for Specific Events
Catering services in Bucks County PA is one of the fastest evolving and developing business in the food industry. It is not only limited to its core activities of cooking, delivering and presenting the ordered food but experience and serving is also taken into account along with the other requirements.…
By: james liam in  Business  >  Top7 or 10 Tips   May 12, 2016  
0
  Likes: 0

Twitter's Magnificient Seven
7 things and tools to use on Twitter: What is a Tweet? If you are just beginning on Twitter or have not started yet, get in now and start sending more business to your company or non-profit. A Tweet is your message posted on Twitter. Your "Tweet" can include text,…
By: Brian Bearden in  Business  >  Top7 or 10 Tips   Apr 29, 2016  
0
  Likes: 0

SMS Notifieringar
: Jag förundras ofta över hur snabbt SMS notofieringarna kommer när jag tar ut pengar från en bankomat, ibland får jag t.o.m notifieringar innan maskinen har matat ut pengarna. Om du, som jag, är lite intresserad av sådant, kan det intressera dig att ungefär 95% av alla SMS levereras inom…
By: havib45noman in  Business  >  Top7 or 10 Tips   Mar 12, 2016  
0
  Likes: 0

About Ground Penetrating Radar Services
Do you require a sneak top at what lies underneath your feet? Is it true that you are accountable for finding covered frameworks and underground utilities? Provided that this is true, you could profit by using Ground Penetrating Radar administrations. The accompanying article will disclose everything you need to think…
By: Zeeshan Ahmad in  Business  >  Top7 or 10 Tips   Feb 25, 2016  
0
  Likes: 0

Roofing Frisco Tx: Repair Your Roof Before Selling Your House
For local homeowners, roofing in Frisco, TX is an important component that can greatly increase or decrease your home’s value, depending on its condition, when trying to sell a home. Most buyers do not want to move into a house that will soon after need expensive and extensive repairs. You…
By: Rolland Cannon in  Business  >  Top7 or 10 Tips   Oct 29, 2015  
0
  Likes: 0

Moving Company In Frisco, Tx: Tips for Moving In The Winter
Hiring the right moving company in Frisco, TX makes all the difference when it’s time to pack your belongings and drag them across the state to a new home. The right moving company will handle your things with care and give you great customer service from door to door; but…
By: ko in  Business  >  Top7 or 10 Tips   Nov 13, 2015  
0
  Likes: 0

Immigration Lawyer In Dallas TX Area: Bring the Family Home
Immigration can be difficult, particularly when it separates you from your family. However, if you are already a U.S. citizen or permanent resident, the law could be on your side, and an immigration lawyer in Dallas TX area can help you figure out how to unite with your family in…
By: Rolland Cannon in  Business  >  Top7 or 10 Tips   Oct 29, 2015  
0
  Likes: 0

Theme Ideas to Display Wholesale Confectionery
Retailing wholesale confectionery has the potential to be a very lucrative endeavour, especially since retailers can draw inspiration from the exotic confections they are selling in the first place. To boost sales, arranging products according to a particular theme can make them not only attractive to consumers, but also tempting…
By: Frederick Holm in  Business  >  Top7 or 10 Tips   Sep 10, 2015  
0
  Likes: 0

Keep Your Spending Under Control When On the Road
If you've been part of the UK haulage industry for a while, you're probably very aware of how expensive life on the road can be. Although petrol, for example, has decreased in price significantly in the UK, haulage work still requires many other essentials. The question is: is it possible…
By: Frederick Holm in  Business  >  Top7 or 10 Tips   Sep 29, 2015  
0
  Likes: 0

Article Views: 1755    Report this Article