Lego Ideas
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Lego Ideas

I want to take a look at a theme of Lego that your average consumer may be unaware of. Generally you don't find these sets at your normal department store like Walmart or Target, but rather specialty shops like Barnes and Noble, Toys R Us and for some only the Lego Store itself.

The theme is called Lego Ideas (formally Lego Cuusoo).What makes Lego Ideas interesting? All you need to do is check out their website and you will figure it out pretty fast. The basic concept is that there's a lot of talented Lego designers in the world. People who build outside the box and have wild imaginations. What if they had a means of showcasing their work and possibly having one of their own creations be added to the Lego Catalog and then available to the world for purchase? That's the goal here.

You create your own unique design, take pictures, share it with the world, people come to the Lego Ideas site to view the content and offer support for the designs they like. If the set reaches 10,000 supporters then Lego will officially review it. If everything works out well then you may be on your way to having your work put on the store shelves.

So far there hasn't been an outstanding amount of sets produced through this, but the ones that have are awesome. They range from Pop Culture Icons being licensed for use in a set, examples include the Back to the Future DeLorean Time Machine, The Ghostbusters Ecto-1 and also the recent recreation of the Big Bang Theory Living Room set. Pop Culture though isn't the only inspiration. Sets that have been approved have also included the Mars Curiosity Rover, a Research Institute featuring Women in Scientific roles as well as a set that features Birds in very artistic models.

I am often taken aback by what I see when I browse these custom creations. The amount of time and money put into these designs is overwhelming to me. If you think you are up to the task then you must check it out, you will quickly learn that you don't need to build something gargantuan to stand out as many of the sets with a lot of supporters tend to have a low piece count, I also have to assume that you stand a much better chance of making it through the actual Lego review process if that's the case.

Even if you aren't ever going to design your own set, it's still a ton of fun to look at and offer support to some pretty awesome artists. Here's a Link to the site Lego Ideas.

While you are browsing around please feel free to hit me up on my site ilovepopculturetoys where I try to actively look for the awesome toys out there that you might be unaware of.

Thanks

~Devin


Street Talk

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