This Article is About
offline techniques
blink of an eye
placing ads
e book
testimonies
headlines
Are Your Ads Congruent With Your Web Sites Offer?
Join 1000's of Authors at StreetArticles Today!

Are Your Ads Congruent With Your Web Sites Offer?

Do you have a web site set up? Whether it is your affiliate site or your own. Are you placing ads online or maybe even using some offline techniques to get visitors to your site?

Make sure everything is congruent with each other. Being congruent means that the information in your ad matches the web page you are sending your prospects to. People go to your web site to either get more information or to help them solve their problems.

Lets put it this way, if your ad tells them to go and download this free e-book and then they land on your content page, they will click away faster than a blink of an eye, and you now have lost a sale. The mind tells them right away that something is wrong here.

I am going to tell you this, make sure that your ads that you are placing are congruent with the landing page that you are sending them to. There is nothing worse than reading an ad, then once you get there it doesn’t even have anything to do with why you clicked there in the first place.

When placing ads you are actually putting a contract out there. You are promising your prospects to click this link to get something of value at the other end. Now if they find exactly what you have promised them, they are more likely to continue reading through to take the action that you want them to take.

Make sure the headlines of your ads that you are placing match the web page that you are sending them to. It doesn’t matter if it is the exact same wording nor be the first thing on the page, just make sure it is similar to what you are offering.

Even your color schemes have a lot to do with being congruent. If you have a banner that they have clicked on that was bright red, and that is what attracted them in the first place. And now they head to over to your web page and see all green this may be the deciding factor to just click away.

How about your testimonies on the page. Are they congruent with your ad? Do they offer the right kind of help to solve the prospects problem and is it offering the right kind of solution for them? If so then this would be congruent with what you are offering.

Always make sure you test all your ads and make sure that they go to the right landing page you have intended them to go to. This is a very important part of your business, you paid for this ad, so make sure that it does what you have intended it to do, get you the click. So now make sure that your link goes to the right page for what your offer is.

That’s what this business is all about, communicating with people. Give them the information they can live with, that is right for them and their family. Help them by being consistent in your marketing efforts, by giving the correct facts in your ads and then following up with the same content that you are sending them to.

Start placing those ads and make sure that everything is congruent.


Street Talk

No comments present
You May Also Like
How to Find People Online
There are many different ways on how to find people online. However, some methods are better than others depending on your situation. You may be searching for a long lost friend from high school or college, someone you admired from camp or a vacation. You may want to find them…
By: Writer23 in  Relationships  >  Reconnecting   Aug 13, 2012  
1
  Likes: 0

How Can She Just Stop Loving Me?
If you're like most guys who are going through an unexpected and unwanted breakup you probably have asked yourself one question over and over again: "How can she just stop loving me like that?" It's the one question that haunts you and one you'd really like answers for. You'd love…
By: T Dub Jackson in  Relationships  >  Love   May 29, 2011  
0
  Likes: 1

I'm Disabled, How Can I Become Independent?
My name is Harvey. I had a stroke in April,2011. My life has completely changed because I became a disabled individual in the blink of an eye. Basically, I lost physical function in the left side if my body. Fortunately for me, I don't think the stroke affected my mental…
By: harvey suzuki in  Health and Fitness  >  Disability   Sep 26, 2013  
2
  Likes: 1

How To Make Your Ex Want You Back - Top Tips
When a relationship ends it is a hard time for both parties involved, especially so if you were the one that was dumped. The fact of the matter is your ex is probably feeling some if not all of the same feelings that you are experiencing right now. You can…
By: Isabella Rose in  Relationships  >  Reconnecting   Sep 03, 2012  
0
  Likes: 7

It’s Time to Take Control Of Your Thinking – Ask 4 Simple Questions
It’s Time to Take Control of Your Thinking – Ask 4 Simple QuestionsPerhaps it’s worth realizing that one of the keys to getting what you want is to alter your thinking, state and physiology. It is not just about the quality of your thinking! Fine, but what does this mean?…
By: Mike Lally in  Self Improvement  >  Coaching   Nov 01, 2011  
0
  Likes: 0

Affiliate Marketing; The Right Number Of Programs (1)
In previous discussions, we have covered various aspects of affiliate marketing including the importance of joining the right programs and how joining the wrong programs could place one at an enormous disadvantage. In this discussion, we are going to throw some light on yet another important factor that determines the…
  Likes: 0

Can the Hunger Games Become A Larp?
LARP is perhaps one of the geekiest hobbies out there. For those of you who have never heard of it, it stands for Live Action Role Play. Imagine Dungeons and Dragons (or World of Warcraft if you are younger than me) in a real life setting, where individuals put on…
By: Tim8 in  Arts and Entertainment  >  Movies TV   May 03, 2012  
0
  Likes: 1

Clock Won't Keep the Time
TIME. It's an interesting concept don't you think? It's both huge and minute all at once. It's nothing tangible and it can't be perceived by our senses, but yet it exists and even more, it controls our lives. We never have enough of it, it can apparently change speeds as…
By: Timothious in  Automotive   May 19, 2013  
0
  Likes: 0

Track Your Child
Children are joys to have in your life. They are always up and going and seeking out new adventures. Their imaginations run wild and their dreams are endless. Although they can instill such happiness inside us they can also encase us with anxiety, worries, and apprehension when it comes to…
By: Clarissa Williams in  Home and Family  >  Parenting   May 04, 2011  
0
  Likes: 2

TRX Suspension Training: Quality And Convenience
Many people these days are too busy to find time to dedicate to their health. Family, work, and social life are consuming our time and we are leaving out a very important aspect of our lives, our health. Even though I feel that there is always a way to find…
By: Andrew Fernandez in  Health and Fitness  >  Fitness Equipment   Aug 25, 2013  
0
  Likes: 0

Affiliate Marketing Tips - Discovering a Profitable Niche
If you are in search of affiliate marketing tips, then one of the best ones I can think to pass on is, the best ways of discovering a profitable niche. Without learning this skill, and using it each time you start a new campaign, there is little chance you will…
By: Tony Kitson in  Internet and Businesses Online  >  Affiliate Revenue   Feb 23, 2011  
0
  Likes: 4

Are Your Ads Working?
Do you have a business online? Well then I am assuming you are placing ads to get your business exposed to the world, RIGHT? Are your ads working or not? There are only two scenario’s here either they are working or not! If you placed your ad either online or…
By:  in  Internet and Businesses Online  >  Traffic Building   Jul 12, 2011  
1
  Likes: 2

3 Simple Steps To Help Reach Your Dreams
Are you Online Entrepreneur trying to work your online business from the comfort of your own home? Well then, you know you have to become very disciplined in order to get things done in order to reach your dreams. But there are some day’s you wake up with resistance, you…
By:  in  Self Improvement  >  Abundance Prosperity   Jan 12, 2012  
0
  Likes: 0

Types Of Online Businesses
There are many different kinds of business online. Every business in the real world is run by someone and the same is true for those online. Not all businesses are run the same way as other businesses are. They all have their own styles, rules, and personalities. I am going…
By: Scott15 in  Internet and Businesses Online   Sep 20, 2013  
0
  Likes: 1

How to Publish Your E - book on Kindle
So, you have finished your book. Congratulations and well done. Now, what do you do with it? If you are a new writer, do not be discouraged if you find that you cannot find a publisher will to consider reading it. To get a book published, you really need a…
By: Dave Conrad in  Writing and Speaking  >  Book Marketing   Jun 28, 2012  
7
  Likes: 6

Article Views: 2095    Report this Article