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How To Create A 'driving Traffic Website'
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How to Create A \'driving Traffic Website\'

Hello, no doubt you are here looking for ways to send more traffic to your website, or perhaps you are looking for ways to make your website more visible on search engines. These two goals - while similar - are not identical, but they certainly have enough in common to make it worthwhile to address them both.

I'm going to ask you to consider taking an example from your own experiences in order to illustrate a vital point: that when you look at other people's websites, you will never see everything there that has gone into making that website as successful as it is.

There is a lot of 'behind the scenes' work that goes into establishing a website in such a way that it shows up on search engines. A lot of this has to do with 'linking' other sites to your website, and even linking other sites to the sites that link to your website. This is called 'backlinking' and it is absolutely vital to gaining notice from the Google, Bing, Yahoo, and other search engine algorithms.

Take for example this page you are reading right now. Let me be the first to admit that the title of this article contains a set of keywords which I found to have sufficiently low competition on the search engines to begin with. The nested phrase 'driving traffic website' has a rather high volume of people typing it into their computers, and yet a low number of competitors for the phrase.

I bet you can guess why: it's a darned hard phrase to try to fit into a grammatically correct sentence. Not that grammar is necessary, but the mind has a tendency to work better when it can process new information into a pre-existing schema. Okay, enough of light psychology.

So what? The keywords have been 'targeted' but that's not nearly enough. There are - as you sit here reading - other links from other websites pointing right to this article. These links can be as simple as a few lines of commentary on a forum or blog, or a link posted to a social linking directory such as Digg or Reddit. The point is, there are many ways to create backlinks, and the better the websites that you use the better your articles will rank, and the the better your articles rank, the better your website will rank when linked to it.

In this way, you get a real one-two punch! You get traffic coming in through numerous relevant streams via keyword targeted articles, as well as prominence in search engines for your website itself to show up in searches. When you think about traffic, think about tributaries: river systems. The water in the big river comes from the addition of the many tributaries. Check out the little photo below for a quick visual idea: each little branch is a 'backlink'...get it?


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