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How To Keyword Research
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How To Keyword Research

Quality content is the cornerstone of internet marketing. None of the efforts you make towards search engine optimization, building your website, or growing your social networks means a thing unless you have quality content to show people. Keywords are the delivery method needed to make sure the right people see your message at the right time.

Without the use of keywords, we would have no way to find what we are looking for on the internet. This is really simple to understand. For the life of me, I can't figure out why everyone makes it seem like it's such a mystery when they are explaining it to others, as if they alone hold the secret to the keyword universe.

It works like this - on one end, you have some really helpful information you want to share with people about your niche.

On the other end, there are droves of people out there looking for more information about your specific niche. You need a keyword to connect you to the people looking for that model.

As a marketer, you need to find keywords pertaining to your niche that plenty of people are looking for and not too many other marketers are competing for. These two things are all you have to find:

  1. Find keywords that plenty of people are looking for.
  2. Make sure the keyword does not have too much competition.

Now that you know what you need to find, you will need help to find it. That help is a keyword research tool. There is the free Google AdWords keyword tool but it's set up for AdWords Pay Per Click campaigns. You can get a decent idea of the traffic a keyword gets but when it comes to competition, they are referring to Pay Per Click competition, not organic search traffic.

What you really need is a tool that can dig into the matrix and bring you reliable results. A good keyword research tool will remove all the guess work and replace it with certainty and knowledge.

A great keyword research tool will also show you your competition. This is important because not all competition is created equal. It's one thing to know how many people are competing, it's another thing to know how good the competition actually is!

Whether you're new to marketing or a seasoned veteran, keyword research is the key to success. Without a great keyword tool, you are basically just playing pin the tail on the donkey.

I would love to help you discover this keyword research tool. Relax! You get to try before you buy =)

Thanks for reading. Please leave your comments below!


Street Talk

Liked and Shared, my friend!

Reply
  about 1 decade ago
Dom Wells  

I like your point near the top about how simple the concept of keywords are yet some of us seem to think it is a magical mystery. They want info, we have info (or vice versa) keywords are the bridge!

Reply
  about 1 decade ago

Great points Ty

Reply
  about 1 decade ago

Keyword research is still the king...great article. Simple, too the point, and it gets you thinking in the right direction.

Reply
  about 1 decade ago

Simple and too the point. Yes I remember when I first started in IM it did seem like such a mystery now it seems very natural and much easier. Great points here

Reply
  about 1 decade ago

Very well written Ty!

Reply
  about 1 decade ago

Thanks for another great post. It's been slow for me but thanks to you and others I'm starting to get it.

Reply
  about 1 decade ago

Like I always say, everything is easy once you know how to do it. Learning how to do it is the hard part

Reply
  about 1 decade ago
Andy R  

Hi TJ, This is very helpful post. This post have a lot of knowledge. Thanks for sharing it

Reply
  about 1 decade ago

You're very welcome. Let me know if you need any help with anything marketing related. You can contact me from the contact page on my website.

Reply
  about 1 decade ago

Great info Ty. I'll be putting this on file.

Reply
  about 1 decade ago

Hey Kim don't forget to check out my website. You are more than welcome to message me from the about page if you get stuck or have any questions about article marketing or internet marketing in general.

Reply
  about 1 decade ago

Thanks Ty, I certainly will!

  
  about 1 decade ago

Kw's are the key to any good campaign they start the whole search process off....good article Ty

Reply
  about 1 decade ago

I would have to agree, KW research is where I get ideas to write about. I find starting with KWs and writing from there helps me connect with my audience better. Most people naturally want to write first and KW later but it's more beneficial if you train yourself to switch that sequence.

Reply
  about 1 decade ago
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