When you are creating a website it is important that you learn search engine optimization to make sure your site gets a bit of popularity. One of the most effective ways to get traffic to your site is the use of keywords in your published web information.

When you learn search engine optimization keywords are the first thing you should research. Keywords should really be low competition with a reasonably decent amount of searches every month. Keywords should be used in your URL, your website title, in your actual content and in anchor text within links.

When you learn search engine optimization with keywords it is important to make sure your content is diluted with them enough. For example, if you publish content containing the same keyword until it takes up 10% of the text then the search engines may well decide that your site is using keyword stuffing and will punish it for this.

As well as having outward links your website must also have inbound links. To learn search engine optimization you must understand the importance of these inbound links. They sort of act as a popularity contest and the site with the most links usually appears the most popular to the search engines.

This is not just an invitation for you to get out there and grab as many links to your site as possible - the relevancy of the links is even more important than the amount of links. If you have a site centered around dogs then try to get a few inbound links from other dog related sites.

When you begin to learn search engine optimization you will at once come across the term 'anchor text'. Anchor text is the text you find inside your back link enticing people to click through to your site. For example, if you go to any website containing quality content online you will come across text that is a different color to the surrounding text - this is anchor text from a back link.

It is best to keep your outward links down to a minimum on every page because search engines do not want to list pages full of links - they want to list pages full of quality content. This is a very important lesson to learn search engine optimization, do not have hundreds of outbound links from your website - instead offer quality content with a limited number of outbound links.

There are many more techniques to learn search engine optimization and the ways I have covered here are just the techniques I myself have had relevant success with. Good luck with your website.