Writing and submitting articles Is an effective low cost website traffic strategy. It is a great way to build relevant one way links to your website or blog. As well as back-links you can also get direct traffic from people reading your article and clicking on your link to find out more. How can you get the most value from your article marketing efforts? If you follow the guidelines below you will maximize your results.

High quality:

The first thing you should address when starting an article marketing campaign is the quality of your output. There is no point submitting badly formatted articles that contain spelling and grammar mistakes.There are many reasons for this. The main one being it is a waste of your time, as the article directories will not approve your writing for inclusion. If you should get it past the moderators then badly written articles will just tarnish the reputation of you and your site.

Readers are very unlikely to click on your links, and read what you have to say on your own website, if the piece they are reading is badly written and full of mistakes. I understand that for many people the language they are writing in is not their native one. If this is the case then it will pay to get your article proof read and corrected before you submit it.

Make it unique:

There are article directories that allow you to post duplicate content, but more and more are requiring unique articles written just for them. This is good as it shows you the directory is serious about providing quality to its readers, plus search engines like Google love unique content. Providing unique articles for each place you post to will help your sites search engine rankings immensely.

Deliver what you promise:

If you are writing an article about "seven ways to stop your cat scratching the furniture." Then make sure to actually supply seven ways to stop this behavior in your writing. Failure to deliver what you promise in the title will alienate the reader, and make them less likely to click through to your site.

Make your link relevant:

Article directories will allow you to post some links back to your website. These will usually be at the end of your article body. You should make sure that these links relate to the article content that you have written. For example; if you are writing about "places to get cheap airfares," and your link goes to a puppy training site, you are unlikely to have a happy visitor on your hands.

In the past people sometimes placed irrelevant links in their articles simply for the one way link back to their site. However this strategy is no longer effective, and you are unlikely to be able to post links like these in your article anymore.

More help and advice:

You can find more tips on the effective use of article marketing and other internet marketing tips from my website. If you are thinking about using this website traffic strategy, but don't like writing yourself, there are many article writing services that will produce quality content for you.